Activate (formerly Bloglovin’) operates an influencer-marketing platform while continuing to support the Bloglovin’ blog-discovery product. The company helps advertisers find and work with creators, and says it has worked with 75,000 influencers to produce 6,500 pieces of content per month over the past 12 months. Activate emphasizes direct access to influencers' own analytics and richer data rather than relying solely on public scraping. It is launching Activate Studio to support brands that lack large social-media teams, supplementing its existing self-serve product. The rebrand coincides with leadership change: Kamiu Lee was promoted to CEO and outgoing CEO Giordano Contestabile will remain as a board member and advisor. Activate positions itself on content quality and influencer relationships as it scales its commercial influencer-marketing business and has raised new funding from Northzone.

Total raised

$8M

Funding rounds

3

Latest round

Series A

Latest activity

Apr 2014