Founded by Doni Hoti, Joe Jordan, and Cameron Ward and launched in 2024, Adclear offers an AI platform that checks social images, videos, emails, ads, websites, and product screens against relevant financial regulations while maintaining an audit trail. The software returns rapid, detailed guidance to bring materials into compliance and reportedly cuts review times by 88 percent, freeing marketing and legal teams from repetitive tasks. Current customers include Lloyds Banking Group, PensionBee, Plum, Yonder, InvestEngine, ActivTrades, and Trade Nation. After gaining traction in the UK with FCA and ASA rules, the company has expanded coverage to EU and US regulations and plans to add APAC and MENA markets in the coming months. Adclear is also building tools for the full financial promotions approval lifecycle, including post-publication monitoring of affiliates and influencers. The new capital will be used to hire additional staff, broaden international presence, and launch new products and services.

Total raised

$3M

Funding rounds

2

Latest round

Seed

Latest activity

Nov 2025