Ai Palette is an AI-first platform that maps the concept-to-launch journey for consumer packaged goods (CPG) companies, using AI and machine learning to streamline new product development and optimize product portfolios. Its patented technology analyzes 61 billion data points from more than 150 data sources in real time and its natural language processing can understand over 18 languages, including Asian languages. The company works with major CPG and beauty firms—clients cited include ADM, Diageo, Mane, Olam, Kellogg's, Nestle and Himalays—and in 2024 expanded into beauty, personal care and nutraceuticals with a focus on generative AI capabilities. Headquartered in Singapore, Ai Palette announced a $500K Series A1 extension from Orzon Ventures in May 2024 to accelerate expansion in Southeast Asia. The funding is intended to fortify its market position and growth in the region, and the announcement highlights a strategic collaboration to unlock synergies with PTT Oil and Retail Business Public Company Limited (OR). Orzon Ventures’ investment is presented as validation of Ai Palette’s technology and market approach and the partnership will leverage OR’s network of over 2,200 fuel retail outlets and 4,000 Cafe Amazon stores. Ai Palette provides an insights-driven platform for the consumer packaged goods (CPG) industry, offering real-time trend tracking and rapid product concept creation. Its technology uses predictive analytics and natural language processing to process over 61 billion data points and delivers insights in 18+ languages. Global CPG leaders such as Nestle, Kelloggs, and Diageo use the platform. In 2023 Ai Palette launched FoodGPT, a Generative AI tool for the food and beverage industry. The company operates an engineering hub in India and sells from a U.S. sales headquarters while being based in Singapore. In March 2024 it raised US$5.8M in Series A1 funding and plans to use the proceeds to expand operations and development efforts. Ai Palette builds a machine-learning platform, Foresight Engine, that tracks social, search and other data to identify trending ingredients, flavors and product formats and predict demand trajectories. Its clients include major CPG firms such as Danone, Kellogg’s, Cargill and Dole. The platform provides contextual signals (consumption occasion, pairings, format) and identifies white-space opportunities to accelerate product development timelines from years to months. Ai Palette supports 15 languages and prioritizes market-specific data sets (local recipes, food delivery apps) to inform predictions across regions. The company was founded in 2018 by Somsubhra GanChoudhuri and Himanshu Upreti after meeting at Entrepreneur First, and is based in Singapore with an engineering hub in Bangalore. It plans to use new funding to expand into more markets and hire additional engineering and data-science talent.

Total raised

$11M

Funding rounds

3

Latest round

Series A

Latest activity

May 2024