Alice Mushrooms makes functional chocolate bars formulated for specific effects—sleep, focus, arousal and social elevation—with its best-selling sleep product that does not contain melatonin. Ingredients include organic Lion’s Mane, organic Cordyceps extracts, Ashwagandha and Reishi. The brand launched a social-elevation SKU called Party Trick and plans nightclub-related chocolate bottle service in Los Angeles to position the product as an alcohol alternative. Distribution currently includes Erewhon, Pop Up Grocer and other specialty retailers, and the company has run collaborations such as with Fleur du Mal. In its first 12 months of business the company generated seven-figure revenue, and the founders anticipate 40% year-over-year growth to reach eight-figure top-line revenue this year. The team expects wholesale retail sales to grow 250% year-over-year in 2025 and is prioritizing new product development and upcoming wholesale expansion into 1,300 doors across two undisclosed chains.

Total raised

$8M

Funding rounds

1

Latest round

Series A

Latest activity

Sep 2025