Alison.ai develops creative AI solutions for advertising that generate optimized final scripts, storyboards, and full video creatives to reduce iterative testing cycles. Founded in 2021 by CEO Asaf Yanai and CTO Koby Berkovich, the company leverages AI to let advertisers move directly to production-ready creative. It has presence in the USA, UK, Israel, and Ukraine and employs a team of about 50 people. Prominent customers include LG, Bosch, Ferrara Candy Company, HelloFresh, Warner Brothers, Zynga, TikTok, P&G, and Desigual. The company plans to use new funding to accelerate strategic expansion in the US and Western European markets. Headquartered in Delaware, Alison.ai focuses on shortening ad production timelines through AI-driven creative generation. Alison.ai analyzes advertising creative elements — typography, colors, sounds and text — using more than 10 AI models (text, audio, visual, sentiment, etc.) to identify which factors drive campaign success. The platform evaluates creative impact across demographic segments and provides guidance to feed generative-AI production tools like Midjourney or to help in-house creative teams improve ads. Alison.ai also allows advertisers to gain insight into competitors' creatives and the effect of specific creative elements. The company reports it currently analyzes around one billion creative elements across social platforms. Supported channels include YouTube, AdWords, AdMob, Facebook, Instagram, Snapchat and TikTok. The company aims to increase creative effectiveness and campaign return by combining intelligent algorithms with human marketing expertise.

Total raised

$18M

Funding rounds

2

Latest round

Seed

Latest activity

Nov 2024