Altitude Digital launched Arena, a customizable, self-serve supply-side platform (SSP) for managing video ad inventory. Arena is designed to let publishers build direct relationships with demand-side platforms, create private marketplaces and ad exchanges, and retain control over policy and brand safety. The company positions Arena as a way for high-end publishers to avoid commoditization of their inventory by large ad-tech platforms. Altitude emphasizes its independence: it sells only the ad server technology, does not sell advertising, and does not charge additional fees beyond ad serving. The company claims Arena can increase publisher margins by as much as 40 percent. Altitude says it has poured $20 million into Arena and has raised $17.5 million in new equity and debt financing from Multiplier Capital and Bridge Bank (a division of Western Alliance Bank). The company is one of the top 10 video ad properties in the U.S., according to comScore. Altitude Digital is a video supply-side platform (SSP) that optimizes and streamlines the connection between buyers and sellers of online video and mobile advertising. Led by CEO and founder Jeremy Ostermiller, CTO Manny Puentes, and CFO Brad Downes, the company delivers technology for publishers and advertisers. The company plans to use the $30M financing from FastPay to further develop its SSP with emphasis on data capabilities and expanded mobile advertising support for publishers. It also intends to grow its international presence and supply. Altitude Digital is based in Denver, Colorado, and has offices in Los Angeles, New York and San Francisco. The company previously raised $15M in growth financing and has been profitable since its launch in 2009. Altitude Digital is a Denver, Colorado-based company that has built an online display, video and mobile advertising marketplace. The company is led by CEO and founder Jeremy Ostermiller and maintains offices in San Francisco, New York, Los Angeles and Salt Lake City. In April 2014 it secured a $7M credit facility from Silicon Valley Bank. The financing will help the company nearly double its workforce and accelerate the number of publishers leveraging its platform and tools. Altitude previously raised a growth capital equity financing from Mercato Partners in December 2012. The company intends to use the capital to expand its team and grow publisher adoption of its marketplace. Altitude Digital builds online display and video advertising technology, operating a Supply Side Platform (SSP) and the Visualtising video division. Its platform optimizes ad space and automates ad operations to maximize publisher revenue and reduce operational costs. The company processes an average of 12 billion impressions per month and provides yield optimization for clients globally. Altitude plans to use recent capital for key marketing initiatives, new customer acquisition, and expansion of its technology platforms. Mercato Partners highlighted Altitude's technology and execution, and will add Alison Wistner and Greg Warnock to the company's board. Founded in 2009 and headquartered in Denver, Colorado, Altitude positions itself as a leader in online video advertising.

Total raised

$60M

Funding rounds

6

Latest round

Equity

Latest activity

Apr 2016