Alyce offers an AI platform that plugs into apps like Marketo, Salesforce, Vidyard and Google email/calendar to read signals and generate personalized gift recommendations from a catalog of about 10,000 items. Its Swag Select product sends recipients a redeemable gift code tied to a narrowed list of personalized items; Alyce itself does not hold or ship inventory but connects with third-party vendors. The company prices its service based on usage and the number of integrations a customer uses. Alyce says it grew 300% year-over-year between 2019 and 2020 and counts customers including Adobe’s Marketo, G2, Lenovo, Wex, Invision, DialPad, GrubHub and 6Sense. It targets the roughly $24.7 billion corporate gifting and promotional-items market and plans to use new funding to continue building the platform, sign up more users, and hire additional staff. The product is positioned as a way to drive more purposeful, personalized engagement in a remote-first work environment. Alyce uses AI to match individual recipients with personalized gifts by scraping publicly available content (social, video, podcasts, LinkedIn, etc.) and selecting items from merchant partners. Recipients receive an invitation to accept, exchange, or convert the gift value to a charity donation; donations are made in the corporate giver’s name. The platform integrates with Salesforce and can also send physical boxes/cards as an added service. Alyce charges business customers a subscription and takes a small cut of gifts accepted on the platform. The company reports 30% month-over-month growth and counts customers including Lenovo, Marketo and Fortinet. Alyce offers an AI-powered gifting platform that uses human-enhanced artificial intelligence to select highly relevant gifts from a marketplace of over 30,000 products. Recipients can accept the gift, trade it for something else, or donate the cash value to charity, which aims to maximize recipient satisfaction and engagement. The platform integrates with marketing automation and CRM systems so senders can measure the impact of gifting on pipeline and revenue. Alyce launched its service in August 2016 and is headquartered in Boston, MA; it serves over 300 customers across the United States and Canada, including Ceridian, Lenovo and InVision. The company positions itself against a large business-gifting market (noted in the article at roughly $100–$120 billion annually) and emphasizes turning gift spend into measurable business results. It plans to use the new funding to accelerate growth, hire key executives, and expand platform capabilities.

Total raised

$47M

Funding rounds

3

Latest round

Series B

Latest activity

Apr 2021