Amplience offers a headless content management platform and digital asset management (DAM) used by e-commerce brands and retailers across EMEA and North America to create, manage, and distribute content across websites, email, apps, and social media. Its CMS and DAM are positioned as mission‑critical, embedded in customer tech stacks to improve customer experience, drive sales conversion, and reduce content production time and costs. Under ownership by Farview Equity Partners and Octopus Ventures the company has developed AI product features to help enterprise customers streamline content production at scale. Management says the new funding will support growth, investment in the platform and product roadmap, and deepen customer partnerships. The company has now raised over £210 million in total funding. The latest financing is intended to provide additional runway and flexibility via an expansion of the company’s existing financing facility. Amplience is a commerce experience platform that enables B2B and B2C commerce companies to create digital experiences. The company is led by founder and CEO James Brooke and is based in London and New York City. Its platform is used by more than 400 brands, including Crate & Barrel, Traeger Grills, Ulta Beauty, Coach, OTTO Group, GAP, Currys, Argos and Very Group. Amplience has around 200 global employees. The company plans to continue expansion in the US and globally and to support development and roll-out of its 'Dynamic Commerce Experience'. To date Amplience has received $180M in total investments. Amplience is a London-based provider of specialist content management solutions for headless commerce. Its platform enables high-performance, mobile-first shopping experiences by combining rich content and media with personalization to drive engagement and sales conversions. The company’s solution is used by more than 300 brands, including Ariat, GameStop, Tumi, VF Corp, Crate & Barrel, Gap and Boohoo. Led by founder and CEO James Brooke, Amplience focuses on enabling rich media and personalized commerce experiences for retailers. The company intends to use the funds from the recent financing to continue to expand operations. The article reports the company received a further $10M in financing. Amplience provides an on-demand Big Content platform that transforms ecommerce content creation, management, delivery and analytics for retailers. The platform unifies previously siloed systems and fragmented digital assets, automates media production, publishing and distribution workflows, and eliminates duplicate processes. The company serves retailers across Europe and North America and lists clients including Panasonic North America, Marc Jacobs, John Varvatos, Saks Fifth Avenue and Theory Helmut Lang. Led by CEO and founder James Brooke, Amplience recently added Rob Shaw as Vice President of Sales, Craig Smith as Vice President of Solutions & Customer Success, and Ian Matthias as Product Director. Amplience received an $8M round of financing and intends to use the funds to grow operations. The company is based in London, UK. Amplience offers a platform that unifies rich content and asset management for e-commerce teams, automating media production, publishing and distribution workflows to eliminate duplicate processes. Led by CEO James Brooke, the platform is used by over 150 global brands, including Tesco, Saks Fifth Avenue, Marks and Spencer and Jimmy Choo. The company operates from London, UK and New York City. Amplience closed a $10.5M Series B to support continued growth in North America and Northern Europe and to enhance its platform. The funding round reflects investor confidence in its product-market fit and existing global customer base.

Total raised

$178M

Funding rounds

7

Latest round

Equity

Latest activity

Jan 2025