Asana Rebel offers a yoga-inspired health and fitness app that provides daily health and fitness experiences. The app is downloadable for free with a premium subscription that unlocks collections such as Fatburn, Strength, Flexibility, Balance & Focus and Breathe & Relax. The company reported more than 3 million users. Founded in 2015 and based in Berlin, Asana Rebel has previously invested in product and R&D, including a fitness lab for video content. The startup intends to use its new funding to expand into the US market and to grow the team with a focus on product, data and tech roles. Its recent financing activity indicates an active growth and product-improvement strategy. Asana Rebel builds a mobile app that blends yoga and fitness into a product the company calls "Yoga Inspired Fitness," avoiding traditional yoga styles and spirituality. The app is free to download with paid subscriptions unlocking structured workout programs targeting specific goals. Co‑founders include Pascal Klein and CEO Robin Pratap; the company has been operating since 2015 and is based in Berlin. New funding will be used to improve product and R&D, including starting a fitness lab to produce video content and enhance the workout experience. Operational metrics reported: more than 1.5M workouts completed per month, over 150k paying subscribers, and 600% year‑over‑year revenue growth; the company says it is close to profitability and was a 2017 category leader by revenue and downloads. Asana Yoga offers an integrated package including yoga e-commerce (mats, fashion and retreats), an online magazine, and the Asana Rebel mobile app. The online magazine reaches more than 100,000 monthly readers and is integrated with a large community answering yoga-related questions. The Asana Rebel app functions as a personal yoga studio, providing more than 120 HD videos with guidance from experienced teachers for beginners and advanced users. Sessions are tailored to users' personal goals such as relaxation, health, flexibility, happiness and fitness. The company was founded in 2015 by CEO Pascal Klein and took part in the ProSiebenSat1 Accelerator in summer 2015. As reported, Asana Yoga has raised a seed funding round (amount undisclosed).

Total raised

$24M

Funding rounds

3

Latest round

Series B

Latest activity

Sep 2018