Attn: Grace sells incontinence care products that replace petroleum with renewable, plant-based materials and are made without fragrance, dyes, chlorine, BPA, latex, VOCs, phthalates and parabens. The company is a Certified B Corporation founded by Mia Abbruzzese and Alexandra Fennell. It recently launched in nearly 1,600 Walmart Supercenters nationwide and on Walmart.com and Target.com. Attn: Grace emphasizes reduced pollution and minimized environmental impact through its manufacturing and materials choices. The company intends to use new funding to further expand its distribution network and reach a wider audience of women seeking skin-safe, more eco-friendly incontinence care. The article does not disclose additional operating metrics or revenue figures. Attn:Grace sells pads, briefs, liners and wipes aimed at women experiencing bladder leakage, with products available as standalone SKUs and through a subscription delivery service. The brand emphasizes more elegant packaging and a consumer-facing DTC approach to reduce stigma and make products easier for older users and caregivers to obtain. Products are formulated without parabens, latex or synthetic fragrances, and the company says top sheets and back sheets are made from natural fibers derived from sugarcane waste; packaging uses wood fibers from FSC‑certified forests. The company was founded by Mia Abbruzzese and Alex Fennell; Abbruzzese previously built and sold a kids’ shoe brand, Morgan & Milo. The two founders are currently the only full‑time employees but have built a network of consultants, including designer Adam Larson. Attn:Grace faces competition from large incumbents like Kimberly‑Clark but plans to build community, leverage social channels and target caregivers as part of its growth strategy.

Total raised

$3M

Funding rounds

2

Latest round

Equity

Latest activity

Jul 2023