Led · Equity · Jul 2023

Attn: Grace sells incontinence care products that replace petroleum with renewable, plant-based materials and are made without fragrance, dyes, chlorine, BPA, latex, VOCs, phthalates and parabens. The company is a Certified B Corporation founded by Mia Abbruzzese and Alexandra Fennell. It recently launched in nearly 1,600 Walmart Supercenters nationwide and on Walmart.com and Target.com. Attn: Grace emphasizes reduced pollution and minimized environmental impact through its manufacturing and materials choices. The company intends to use new funding to further expand its distribution network and reach a wider audience of women seeking skin-safe, more eco-friendly incontinence care. The article does not disclose additional operating metrics or revenue figures. Attn:Grace sells pads, briefs, liners and wipes aimed at women experiencing bladder leakage, with products available as standalone SKUs and through a subscription delivery service. The brand emphasizes more elegant packaging and a consumer-facing DTC approach to reduce stigma and make products easier for older users and caregivers to obtain. Products are formulated without parabens, latex or synthetic fragrances, and the company says top sheets and back sheets are made from natural fibers derived from sugarcane waste; packaging uses wood fibers from FSC‑certified forests. The company was founded by Mia Abbruzzese and Alex Fennell; Abbruzzese previously built and sold a kids’ shoe brand, Morgan & Milo. The two founders are currently the only full‑time employees but have built a network of consultants, including designer Adam Larson. Attn:Grace faces competition from large incumbents like Kimberly‑Clark but plans to build community, leverage social channels and target caregivers as part of its growth strategy.

Led · Equity · Nov 2021

SOS operates a network of smart, contactless vending machines that dispense personal care and wellness products from brands like Rael, Hero Cosmetics, and Luxury Brand Partners. The machines deliver targeted, interactive advertising and educational content when not in use, enabling brand-building and customer acquisition. SOS has placed more than 100 machines in high-traffic locations including Rockefeller Center, Fenway Park, FLA Live Arena, TIAA Bank Field, the Prudential Center and South Station. The company is committed to always-free period care and, with partner Rael, has pledged to give away 200,000 tampons and pads at its locations over the next year. Founded in 2020 by Susanna Twarog and Robina Verbeek, SOS is expanding into sports arenas, entertainment venues, and college campuses. The company also appointed Thayer Lavielle of Wasserman to its board to help scale its global amenity network. SOS builds modern touchscreen vending machines that deliver personal care, beauty and wellness products in restrooms while doubling as a visually rich advertising and marketing platform. The company’s machines are already installed at multiple venues in and around Boston — including Fenway Park, Prudential Center, Boston Children’s Hospital and State Street Corporation’s offices — and at FLA Live Arena in Sunrise, Florida. SOS was founded and is led by co-CEOs Susanna Twarog and Robina Verbeek, who met as colleagues at State Street and built the first version of the machine in 2017, deploying the first unit in 2020. The team holds five design patents intended to protect its device designs. Financially, SOS just closed a $3.4 million funding round to expand its offering and install more machines. The company plans near-term rollouts that include an additional 35 machines to FLA Live Arena and five to the Panthers’ IceDen, and aims to expand to New York, Florida, California and other U.S. markets.