Baker provides a customer engagement and marketing automation platform for cannabis dispensaries and brands, offering personalized messaging, loyalty programs, and online shopping. The company uses a data-driven approach to convert anonymous visitors into repeat customers. Baker powers the retail experience for more than 750 dispensaries and over 1.2 million customers. Founded in 2014 and led by CEO Joel Milton, the company graduated from accelerator 500 Startups. Baker recently acquired Seattle-based Grassworks, a CRM platform provider, and intends to use new funding to accelerate growth, particularly in Washington and California. The platform serves both dispensaries and cannabis brands across its customer base. Baker is a Denver, CO-based customer engagement software company founded in 2014 by Joel Milton. The company offers an industry-specific marketing automation platform that connects dispensary owners with customers across every touchpoint, including online ordering, in-store check-in, loyalty, promotions and personalized messaging. Baker also creates interactive shopping menus that dispensaries can embed into their websites. The company serves dispensaries in 10 states (Arizona, California, Colorado, Hawaii, Nevada, New Mexico, Massachusetts, Oregon, Washington) and Ontario, Canada. Baker secured additional funding and plans to use the proceeds to expand operations. Its current financing position reflects modest early-stage capital raising consistent with seed-stage growth. Baker Technologies builds software to help marijuana dispensaries win new customers, eliminate long lines, and retain and reward loyal patrons. Founded in 2015 in Denver, Baker began as an order-ahead app to let customers reserve and pick up cannabis products. The platform has since evolved into a full customer relationship management, marketing, and loyalty rewards solution tailored to the regulatory and informational needs of dispensaries and their customers. Baker surfaces product information online so customers arrive informed, reducing in-store decision time and wait times. Its software is used by dispensaries in Colorado, Washington, Oregon, and Ontario, and investors expect the company to expand into California, Nevada, Arizona, and Massachusetts. The company raised seed funding to support hiring, continued product development, and to raise awareness of its SaaS in the growing North American cannabis market.

Total raised

$11M

Funding rounds

3

Latest round

Series A

Latest activity

Dec 2017