Bidtellect offers a suite of native advertising products including a native demand-side platform (nDSP), a native supply-side platform (nSSP), and an open native programmatic exchange built on the IAB OpenRTB 2.3 specification. The platform handles in excess of 500 million auctions each day. The company says it will use new funding to expand capabilities in programmatic and content recommendation, invest in technology infrastructure and product development, and accelerate in-market sales in Europe and Asia. The release positions Bidtellect as a global leader in native advertising technologies and solutions. Bidtellect was launched in 2013 and is headquartered in Delray Beach, Fla. Its recent Series B follows a prior $4.4 million Series A raised in 2012.

Total raised

$22M

Funding rounds

1

Latest round

Series B

Latest activity

Jul 2015