Bonobos began as an online-only clothing retailer and has gradually added physical "Guideshops" to let customers try on clothes before they buy. The company's core product is clothing sold through its website and these in-person showrooms, which provide a personalized shopping experience. It currently operates 10 Guideshops following a recent Los Angeles opening and plans to open 30 more nationwide to expand its offline presence. Bonobos reports that in-store transactions have double the average order value of online shoppers and that visitors often buy more than traditional online users. To fuel that expansion the company raised a $55 million Series D led by Coppel Capital, with participation from Accel Partners, Lightspeed Venture Partners, Nordstrom, Mousse Partners, Glynn Capital Management, Forerunner Ventures, and Felicis Ventures. Since being founded in 2007, Bonobos has raised a total of $127 million. Bonobos launched in 2007 and built its business around signature better-fitting pants before expanding into a full menswear line including dress shirts, suits, shorts and sweaters. The company was founded by Brian Spaly and Andy Dunn; Spaly has since left to lead Trunk Club. Bonobos operates primarily through its direct-to-consumer website and a New York City headquarters showroom store. The brand is now moving beyond its web-only roots by partnering with Nordstrom to sell products in stores and on Nordstrom.com beginning in April. Nordstrom will carry Bonobos’s top two product lines—the Washed Chinos and the Bonobos Weekday Warriors—as well as some seasonal pants and shorts at select stores. Financially, the company has raised a new $16.4M round that increases its total funding to nearly $40M. Bonobos makes better-fitting men's pants and has built a burgeoning brand around improved fit and press-driven customer acquisition. The article reports the company raised $18.5 million in funding, described as a large round backed by two prominent venture capital firms. Founder and CEO Andy Dunn conducted interviews about the company, while co-founder Brian Spaly was later credited as the designer who originated the pants and fit ideas. The pair had a falling out after the early days, and Spaly went on to found a new company called Trunk Club. TechCrunch updated its coverage to reflect Spaly's role and the piece emphasizes the need for founders to formalize co-founder relationships. No operating metrics, valuation, or other financial details were disclosed in the article.

Total raised

$90M

Funding rounds

3

Latest round

Series D

Latest activity

Jul 2014