Bounty operates a beta platform that lets everyday TikTok users sign up by phone, buy eligible products from partner brands, accept a “Bounty” via text, and get paid when their tagged video is detected and tracked. Creators earn for organic views in the first 48 hours—up to $10 per 1,000 views—with the price per view decreasing as total views rise; creators keep 100% of their earnings. Brands pay Bounty a monthly fee that starts at $99, and can license creator videos for Spark Ads or other paid marketing; creators grant Bounty a sublicenseable license while retaining rights to their content. During beta Bounty worked with about 14,000 creators, reports top creators made around $3,000 per month, and cites one creator earning $560 from a single video and over $3,000 total; the company currently works with 30 brands and has a waitlist of 750+ brands. Bounty launched beta in March, is adding roughly 1,000 creator sign-ups per week, and plans to expand to Instagram Reels within 12 months with YouTube Shorts and other platforms considered later.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2022