Bring! Labs AG develops the Bring! shopping app that helps users plan grocery shopping and menus. The app is used by millions of people, a user base the company says is set to double in the coming years. Bring! plans to invest in enhanced personalization, recipe integration, improved menu planning and new advertising formats for retail and FMCG partners. The company intends to strengthen its position in core markets Germany and Switzerland and to expand into France and Italy. Management says the product will become an essential component of retail and FMCG marketing mixes and an indispensable shopping companion for users. The recent funding will accelerate platform development and partner offerings. Bring! is a Swiss shopping assistant app that lets users share and edit shopping lists across their households. The company says it is currently running with users in Switzerland and Germany. Bring! plans to add a shopping component to the app shortly and to further develop AI features. Management describes a vision of providing users with a personal assistant for menu planning, shopping arrangements, and in-store and online shopping. The app's intuitive interface is positioned as a frequently used companion for grocery shoppers, which the company says creates future business opportunities. Bring! will use the new funding to expand across Europe. Bring! Labs AG offers Bring!, a social grocery shopping-list app that enables multiple users to share lists and coordinate via push notifications. The app emphasizes a simple, elegant user experience and unique hand-drawn icons created by cofounder and CTO Sandro Strebel. Bring! has reached 1.5 million downloads and over 500,000 monthly active users despite operating with only three full‑time employees and no paid marketing. It is the only Swiss app awarded Google's Editor's Choice badge, which the company says significantly drives downloads. The company will use the funds to expand the team, accelerate growth, develop new features and applications, and implement and expand revenue streams. Bring! plans to expand into new markets, with Germany a stated focus on both the user and business side.

Total raised

$8M

Funding rounds

3

Latest round

Series B

Latest activity

May 2020