Buynomics offers AI-embedded software that simulates real-world shoppers to help enterprises optimise pricing, promotions, and product portfolios. Its platform enables organisations to improve revenue, profitability, and market positioning in real time across channels, product portfolios, and geographies. The company reports its Virtual Shoppers AI drives 2–4% gross profit increases while cutting analysis time by up to 80%. Buynomics is operational in over 25 companies with customers including Danone, Unilever, L'Oréal and Vodafone. Founded in 2018, the company has raised over $46 million to date following a $30 million Series B. The latest funding will be used to support global expansion, particularly into North America, and to further enhance its Virtual Shoppers AI technology. Buynomics provides a SaaS platform that helps enterprise customers make commercial and revenue-management decisions by predicting consumer behavior. The company leverages machine learning and behavioral-economics insights and has developed a Virtual Customer technology that models preferences and buying decisions of large groups. Its technology integrates transaction and survey data to improve precision across pricing, promotions, and product-innovation decisions. Buynomics plans to use new funding to widen its lead in predicting consumer behavior, grow its product and commercial teams, and expand into the US market. The startup has a diverse team of over 50 people representing 17 nationalities and intends to open a US office in Q1 2023. Founded in 2018, the company is headquartered in Cologne, Germany. buynomics has developed a DeepTech, AI-powered SaaS platform that simulates purchase processes to predict how customers will react to price and product-portfolio changes. The software helps companies determine optimal pricing and forecast resulting revenue and profit effects. The startup counts mobile-network operators, insurers and consumer-goods manufacturers among its early customers. buynomics was founded in 2018 by Ingo Reinhardt and Sebastian Baier and is based in Cologne. At the time of the report the team comprised around 10 employees. The company recently attracted external capital in the form of a six-figure investment.

Total raised

$43M

Funding rounds

3

Latest round

Series B

Latest activity

Mar 2025