Cambri is a Nordic-based technology company (founded in 2018) that provides an AI consumer insights and innovation platform used by household brands including Carlsberg, Coca-Cola and Nestle. Its proprietary AI engine predicts the likelihood of product success and delivers actionable insights to improve products before launch. Cambri's models are reported to be 2–3 times more accurate than traditional methods, enabling customers to regularly achieve over 80% prediction accuracy. The company cites 146% year-over-year ARR growth. Cambri says the new funding will be used to scale operations to meet strong demand within the market research industry. Its stated mission is to help consumer brands avoid launching products that do not meet consumers' true needs and enable iterative, test-and-learn innovation. Cambri provides a SaaS automated insights and concept-testing platform that helps large consumer brands rapidly validate, optimize and iterate early-phase product and service concepts. The company was established by senior market research experts Dr. Heli Holttinen and Dr. Outi Somervuori, who hold PhDs in customer-driven concept creation and behavior pricing respectively, and Dani Kamras, who has extensive experience in innovation and market research. Cambri serves an international client base from offices in Helsinki, Finland; Stockholm, Sweden; and Almelo, the Netherlands. The company raised €3.6M in a Series A round led by OpenOcean and Spintop Ventures. It intends to use the funds to continue to expand operations and its business reach. The platform targets faster early-phase testing workflows for consumer brands.

Total raised

$14M

Funding rounds

2

Latest round

Equity

Latest activity

Oct 2024