Canela Media operates AVOD streaming platform Canela.TV and music service Canela Music, both focused on culturally relevant Spanish-language and Latino-oriented content. Canela.TV launched in 2020 and is approaching 10 million downloads; Canela Music launched in 2021. The company reports reaching over 50 million users across its OTT products and 180+ Spanish-language sites. Canela Media plans to use new funding to accelerate product development, produce original programming for Canela.TV and Canela Music, and expand further into Latin America. Later in the year the company intends to roll out a Canela Kids app focused on children's programming and add 95 new positions across engineering, operations and programming. Headquartered in New York, Canela Media is minority- and female-owned and is noted in the article as among the most-funded Latino- and female-led companies in the media industry. Canela Media is a NYC-based, Latina-owned digital media tech company led by founder and CEO Isabel Rafferty that offers brands a complete ecosystem to connect with multicultural audiences. Its core product is Canela.TV, a recently launched free streaming service providing on-demand Latino-focused movies and TV across multiple platforms. The company also reaches more than 20 million unique Hispanics via its 180+ premium Spanish-language sites and influencer database. Combined with proprietary data, Canela Media aims to create culturally relevant connections with U.S. Hispanic audiences. The new capital will be used to drive continued growth of Canela.TV and expand the company’s audience and platform offerings.

Total raised

$45M

Funding rounds

3

Latest round

Debt Financing

Latest activity

Feb 2022