Participated · Seed · Jan 2024

Adventr offers a cloud-based platform that lets users upload assets and connect to their databases to build interactive videos in real time, including voice-powered experiences, training videos, and gamified ads. The company also sells an enterprise version with added integrations and services used by customers such as Amazon, Cisco, and Marc Jacobs. Adventr says its ad units have achieved roughly a 20% click-through rate, and it reported a fivefold increase in sales in 2023 (no dollar amounts disclosed). The team currently comprises 13 full-time employees and about 10 outside advisors. Management plans to use new funding to grow sales and marketing, open its first office, and hire additional executive leadership and staff in 2024. The product roadmap aims to make media more personalized, intelligent, and connected—positioning Adventr as a platform for creating what the CEO calls the "Photoshop of connected media." Adventr offers a drag-and-drop SaaS tool that lets creators and brands build interactive videos that respond to clicks, touch and voice. The company has patented a voice-control technology called SmartListen that can change content mid‑stream based on voice commands; those features are slated for select partners in early 2022. Adventr refined its product in beta and reports about 8,000 users, including AsiaNet News, MSI Gaming, SK Interactive and the New South Wales government. After appearing as a top‑5 finalist at TechCrunch Disrupt, the company saw a six‑figure jump in revenue and ongoing inbound interest. At the time of the article the team was small (about five employees during Disrupt) and had recently added former Vimeo GM Peter Gerard as product lead. Planned uses for funding include building out the team and rolling out integrations so interactive videos can be shared natively on social platforms.

Participated · Seed · Apr 2022

Livegistics provides core construction companies with a cloud-based material management system that links project stakeholders, contractors, trucks and landfills in a real-time, GPS-tracked network. The platform is designed to improve day-to-day operations and ensure transparency across projects. Its technology is currently operating in six states and 13 landfills around the U.S. The company has over 25 employees globally and is led by CEO and co-founder Justin Turk. Livegistics plans to use recent funding to grow hiring and marketing, scale for national contracts, and launch the platform’s second edition in Q2.

Participated · Series A · Feb 2022

Canela Media operates AVOD streaming platform Canela.TV and music service Canela Music, both focused on culturally relevant Spanish-language and Latino-oriented content. Canela.TV launched in 2020 and is approaching 10 million downloads; Canela Music launched in 2021. The company reports reaching over 50 million users across its OTT products and 180+ Spanish-language sites. Canela Media plans to use new funding to accelerate product development, produce original programming for Canela.TV and Canela Music, and expand further into Latin America. Later in the year the company intends to roll out a Canela Kids app focused on children's programming and add 95 new positions across engineering, operations and programming. Headquartered in New York, Canela Media is minority- and female-owned and is noted in the article as among the most-funded Latino- and female-led companies in the media industry. Canela Media is a NYC-based, Latina-owned digital media tech company led by founder and CEO Isabel Rafferty that offers brands a complete ecosystem to connect with multicultural audiences. Its core product is Canela.TV, a recently launched free streaming service providing on-demand Latino-focused movies and TV across multiple platforms. The company also reaches more than 20 million unique Hispanics via its 180+ premium Spanish-language sites and influencer database. Combined with proprietary data, Canela Media aims to create culturally relevant connections with U.S. Hispanic audiences. The new capital will be used to drive continued growth of Canela.TV and expand the company’s audience and platform offerings.