Celtra builds enterprise software to scale creative production and automate omnichannel digital creative across people, data, and media. The company started as a creative technology for media businesses and has expanded its Creative Automation solutions into brands and agencies. Celtra counts customers such as adidas, NBCU, WarnerMedia, Unilever, Spotify, and Shopify. Management says the company has been profitable since 2017 and is expected to generate over $50M in revenue in 2021, growing by more than 25% year over year. In the prior year Celtra won more than 40 new enterprise customers, supporting its expansion beyond media and adtech. The company plans to use the new strategic partnership to scale the business and accelerate its vision for automating creative execution and workflows. Celtra provides a cloud-based creative management platform for digital advertising built on HTML5 authoring with integrated creative serving, designed from the start for mobile advertising. The company’s agnostic solution supports advanced video, display and native ad formats. Celtra powers campaigns for more than 3,500 brands and two-thirds of Fortune 500 advertisers. Led by founder and CEO Miha Mikek, the company has offices in Boston, New York City, San Francisco, London, Ljubljana, Singapore and Sydney. The articles note a $15M funding round and a strategic partnership with investors to expand use of its creative technology across large marketing organizations. Celtra builds tools for rich-media ad creation, mobile ad serving, and analytics. Its flagship product is AdCreator, and the company launched version 3 in June. Celtra says it reached profitability in the third quarter of last year and reported 300% year-over-year revenue growth. Customers and partners include four of the top five mobile ad networks and eight of the top 10 media agencies. The company plans to use the new funding and SoftBank's connections to pursue opportunities in Japan and elsewhere in Asia and to bring product development operations to San Francisco. SoftBank’s Ron Fisher is joining the board as part of the investment. Celtra develops AdCreator, a self-service SaaS platform for rich-media mobile ads that handles creation, trafficking, tracking and optimization. The platform offers analytics to show how users are interacting with their ads. Celtra’s rich media ads can be integrated into networks such as Jumptap, AdMarvel, Amobee, Mojiva, Nexage, Smaato, Sympatico, Pandora and DoubleClick DART. The company has worked with brands including Starwood Hotels, Kmart, the NBA and Evian to create rich media mobile advertisements resembling Apple’s iAd. Ads created on the platform can be published on both iOS and Android devices. Celtra has raised a $5 million Series A from GrandBanks Capital and Fairhaven Capital. Celtra is an online mobile marketing platform that helps brands and agencies produce and deliver targeted mobile advertising campaigns. The Cambridge, MA-based company offers tools to create mobile widgets, display ads, mobile apps, mobile banners and an API, and includes drag-and-drop assembly features to avoid custom application development. Celtra says its platform can cut major campaign costs by eliminating the need for custom app development. It has worked with entertainment clients including 20th Century Fox, New Line Cinema, Warner Bros and Paramount on movie release campaigns such as Sex and the City, Tropic Thunder and Meet the Spartans. The company raised $1.2 million in a Series A from RSG Capital. In its press release Celtra framed the round as a make-or-break moment, saying the funding gives it one year to demonstrate value to major US and European brands and ad agencies and to act as a bridge from online to mobile.

Total raised

$25M

Funding rounds

5

Latest round

Equity

Latest activity

Jun 2017