Choice began five years ago as a platform for restaurants to communicate with customers online and has evolved into a comprehensive operating system for independent and multi-location restaurants. Its integrated product includes a website builder, commission-free takeaway and delivery ordering, QR menus/payments/ordering, reservation management with Google integration, marketplace integrations (Wolt, Bolt Food, Foodora, Glovo, Uber Eats, Just Eat Takeaway), loyalty programs, and POS/EPOS integrations, all managed from a single admin panel under one subscription. Choice serves more than 30,000 registered restaurants, with over 7,000 paying customers across nine CEE markets, and processes about 1.5 million orders per month equating to roughly 35 million in monthly GMV. The company has doubled year-over-year and is targeting 500 million in monthly turnover within the next three to four years. Choice plans to expand rapidly across Europe, starting with Portugal (supported by Alea Capital), then Spain and Italy, and later France, Germany, and the Netherlands, while investing in AI-driven product innovation and local sales/support teams.

Total raised

$11M

Funding rounds

3

Latest round

Series A

Latest activity

Mar 2026