CreatorIQ provides a modern, scalable influencer marketing software called the Creator Intelligence Cloud that uses data science and intellectual property to enable global teams to collaborate on a single system of record. The platform streamlines influencer workflows and emphasizes data, commerce, and measurement capabilities. CreatorIQ counts global brands such as AB InBev, Disney, Sephora, and Unilever among its customers. The company plans to use new funding to invest specifically in data, commerce, and measurement technologies with a focus on e-commerce and improved measurement. CEO Igor Vaks framed the raise as a response to accelerating growth in the creator economy and a means to better solve customer outcomes. Forrester named CreatorIQ a Leader and awarded perfect scores across its Data & Measurement criteria; the company was also listed on the Inc. 5000 and recognized as a top workplace in LA and NY. CreatorIQ provides an enterprise-grade influencer marketing platform called the Creator Intelligence Cloud that enables data‑science enabled creator discovery, end‑to‑end workflow, brand safety, and measurement. The platform is used by enterprise customers including Disney, Salesforce, Sephora, Unilever, CVS, H&M, Mattel and global PR & media agencies. Over the past twelve months the company has accelerated to become the world’s largest and most advanced influencer marketing SaaS platform, marking a fourth straight year of over 100% growth. CreatorIQ says customers choose its technology to bring influencer marketing technology and data ownership in‑house for cross‑team collaboration, security and compliance, and data transparency. The company is investing its recent financing to improve user experience, data science, paid media and advanced measurement, global expansion, and strategic alliances and partnerships. CreatorIQ is headquartered in Los Angeles with offices in New York, Chicago, and London and has been recognized by Forrester and G2 for leadership and data & measurement capabilities. CreatorIQ offers an Enterprise Creator Cloud that enables AI-powered creator discovery, end-to-end workflow management, brand safety, and measurement for influencer marketing. The platform includes proprietary data products for fraud detection, global creator payment and paid-media solutions, and security standards tailored to Fortune 500 needs. CreatorIQ tracks 99% of creators globally, and clients run tens of thousands of campaigns for more than 2,000 brands. The company is developing a proprietary algorithm to assess audience authenticity and a deduplication methodology to find true reach and address follower fraud. CreatorIQ is headquartered in Los Angeles and maintains offices in New York, Chicago, and London. The newly raised capital is intended to accelerate growth of its Enterprise Creator Cloud. CreatorIQ (formerly SocialEdge) provides an end-to-end SaaS workflow for influencer-marketing campaigns, including talent discovery, relationship management via a proprietary database, campaign tracking, compliance monitoring, and performance reporting. The platform overlays clients' first-party data with CreatorIQ’s demographic and psychographic data, including IBM Watson, to produce standardized measurement and analytics at scale. CreatorIQ supports discovery across Facebook, Instagram, Twitter and YouTube and automates tracking of key campaign metrics across owned and partner channels. The company counts customers such as Disney’s Maker Studios, Fullscreen, Horizon Media, ipsy, Studio71, Tastemade, The Marketing Arm and VaynerMedia. Leadership highlights in the article include CEO and founder Igor Vaks and early investor Gary Vaynerchuk, who praised the platform’s ability to standardize measurement. The company plans to expand its research, analytics and business development efforts to enhance its software product.

Total raised

$76M

Funding rounds

4

Latest round

Equity

Latest activity

Sep 2021