Demandbase provides marketing and sales teams with a platform designed to overcome data and technology fragmentation that inhibits insight and drives poor outreach. The platform injects account intelligence into every step of the buyer journey and helps orchestrate action across systems and channels through advertising, account-based experience, and sales motions. Led by CEO Gabe Rogol, Demandbase focuses on enabling B2B organizations to reach their revenue goals. The company is based in San Francisco, CA. Demandbase raised $175M in financing provided by Vista Credit Partners and intends to use the funds to expand its development efforts. Demandbase offers an Artificial Intelligence-enabled Account-Based Marketing (ABM) platform that helps B2B companies identify customers in-market, advertise to them across the internet, engage with personalized content, and convert engagement into sales. Led by CEO Chris Golec, the company serves large technology, manufacturing, healthcare and financial-services customers including Accenture, Adobe, Dell, DocuSign, GE, Grainger, McKesson, Oracle and Salesforce. Demandbase will use the new funding to extend its ABM leadership position, accelerate innovation in its AI and machine-learning technology, and expand ABM adoption worldwide. The company closed a $65M funding round and has received a total of more than $150M to date. The round underscores continued investor support as Demandbase pursues product innovation and global growth. The company is headquartered in San Francisco, CA. Demandbase provides an account-based marketing (ABM) platform that enables B2B companies to identify and target high-value accounts and personalize digital marketing across the entire customer cycle. Led by CEO Chris Golec, the platform is used by companies such as Adobe, Salesforce.com, Box, CSC, DocuSign and Dell. The company plans to use new funding to accelerate growth in the U.S. and abroad and to explore acquisitions to improve its proprietary B2B data assets and real-time identification technology. Demandbase has raised more than $90M in total to date. The company emphasizes enhancing its data and identification capabilities to drive its ABM offering forward. Its customer list and focus on real-time identification position it for expanded enterprise adoption. Demandbase builds B2B marketing services centered on a patented real-time identification technology that provides visibility on prospects and customers and enables audience segmentation. The platform lets marketers target online ads to specific companies with tailored messages and offers on corporate websites, streamline lead capture into marketing automation systems, and feed activity into web analytics and business intelligence tools. The company was founded in 2006. Demandbase counts clients such as Adobe, HP, Dell and Informatica. In 2012 it grew its customer base by 70% and more than doubled subscription revenue. The company has raised $33 million to date after a $15 million financing led by Scale Venture Partners with participation from Sigma Partners, Altos Ventures, Costanoa Ventures, Sutter Hill Ventures and Adobe Systems. Demandbase builds B2B marketing performance-improvement software that helps marketers improve conversions and turn web traffic into sales by delivering more personalized web experiences. Its Real Time ID service identifies business web traffic without using cookies and delivers that information on demand. The company says it has mapped over 85% of B2B traffic on the web and its software is used by over 1,000 companies. Demandbase was founded in 2006. The firm raised $10 million in the reported round, bringing total funding to $18 million. The company plans to use the funds for sales and marketing and to further expand its data network globally.

Total raised

$303M

Funding rounds

6

Latest round

Equity

Latest activity

Feb 2023