dscout is a remote experience research technology platform that helps companies generate human insight at scale. Its platform enables organizations to handpick research participants, field moderated and unmoderated methodologies, accelerate analysis, and produce media-rich research deliverables. Hundreds of companies across technology, financial services, healthcare and CPG use dscout to scale research and design products and experiences. Led by founder and CEO Michael Winnick, the company plans to use new funding to accelerate market expansion, continue technology and product development, and hire across the business. The company raised $70M in a Series C to expand operations and its business reach, and Guidepost Growth Equity will add Chris Cavanagh and Brett Schnittlich to the board. Led by Michael Winnick, CEO, dscout is a Chicago-based provider of a software-as-a-service video research platform that enables companies to capture real-world product, brand and user experiences where and when they happen. The platform lets organizations gather, manage, share and analyze millions of in-context moments from real people around the world. Customers include global leaders in technology, apparel, financial services and healthcare, as well as consulting, advertising and research agencies. The company plans to use new funding to grow its sales, product and engineering teams. It also intends to build new ways to gather rich in-context data and uncover insights aided by machine learning and artificial intelligence. Dscout provides a proprietary web and mobile platform that enables technology and consumer product companies to solicit and gather user-experience feedback quickly, including videos, pictures and commentary captured on smartphones. The platform combines apps and analysis tools for deployment and insight to help customers increase loyalty. Dscout is led by founder and CEO Michael Winnick and has been incubated by gravitytank, an innovation consultancy with offices in San Francisco and Chicago. Its customer roster includes Google, Facebook, Intel, Safeway and Wrigley, among others. The company closed a Series A financing round (amount undisclosed) and intends to use the funds to expand the team and accelerate delivery of an expanded suite of services internationally. The funding is positioned to support Dscout's product and geographic expansion efforts.

Total raised

$78M

Funding rounds

3

Latest round

Series C

Latest activity

Mar 2022