Evergage is a Somerville, Mass.–based real-time personalization platform that uses deep behavioral analytics and machine learning to deliver 1:1 personalization for B2B and B2C marketers. Led by CEO and co-founder Karl Wirth, the company offers a full customer-data real-time personalization platform. In the first half of 2017, customers included Walmart México, Lenovo, Hexaware Technologies, Newegg Flash, LD Products, Bomgar, ButcherBox, Petplan, U.S. Gold Bureau and multiple financial institutions. These customers span retail, technology, financial services, travel, media and gaming industries. Evergage raised $10M in Series C funding, bringing total venture funding to $31.5M. The company said it will use the proceeds to expand engineering, sales, marketing and client success teams and to grow internationally. Evergage offers a cloud-based platform that enables marketers to deliver real-time, 1:1 personalization using deep behavioral analytics and customer data. The company’s product is designed to increase engagement and conversions for website visitors and users. Evergage’s platform currently personalizes experiences for more than 500 million web visitors and serves over 120 organizations, including Gardener’s Supply Company, Intuit, Publishers Clearing House, Rue La La, TiVo and Travelzoo. Led by co-founder and CEO Karl Wirth, the company plans to use new funding to enhance its solutions and expand its team. Specifically, Evergage said it will grow headcount by more than 70% by the end of 2016. The raise brings additional capital to support product development and commercial growth. Evergage offers a real-time, behavior-based web personalization platform featuring dynamic content, inline messaging, behavioral analytics, and segmentation. The platform integrates with top CRM and SaaS providers to help customers optimize web conversions and customer success. Founded in 2010 as Apptegic by Karl Wirth and based in Boston, MA, Evergage serves ecommerce, travel, financial, marketing, content, and SaaS sectors. Clients named in the article include Acquia, Experian, Gardener’s Supply Company, Millward Brown Digital, Palms Casino Resort, and Publishers Clearing House. The company intends to use the funding to reinforce its market position and advance its product.

Total raised

$24M

Funding rounds

3

Latest round

Series C

Latest activity

Aug 2017