Facily leverages an asset-light community group-buying model, a logistics network and a technology platform to offer low-cost products to consumers. Founded in 2018, the company connects groups of buyers to obtain lower prices and now operates in nine Brazilian states. Facily reports more than 7 million active users and ranks among the fastest-growing shopping apps according to App Annie. The company positions itself to reduce barriers to traditional e-commerce and expand inclusion for households that spend a large share of income on food (the articles cite ~85% of Brazilians spending about 65% of family income on food). With the new funding, Facily plans to continue investing in technology and logistics to scale its model across Brazil and Latin America. Financially, the company reached unicorn status with the latest extension and has raised more than US$500 million over the past 12 months. Facily credits its rapid growth to disrupting supply chains via social commerce and a focus on delivering the lowest prices to customers. Facily is a social‑commerce marketplace that uses a gamified app and group‑purchase model to connect low‑income Brazilian consumers with cheaper products while paying producers more. It provides pickup points, multiple payment options (including cash and bank transfer) and no shipping charges to reach largely unbanked or underbanked users. The company says sales volumes grew 43x from January to September and delivered more than 7 million items in October, though it declined to disclose revenue figures, reporting "exponential monthly growth." Facily credits an asset‑light business model and logistics network for its rapid expansion. It plans to use recent capital to accelerate national expansion, attract new sellers, invest in technology and logistics intelligence, and enhance customer experience. The startup says its app is one of the top three most downloaded in Brazil and the fastest‑growing e‑commerce food app globally (per App Annie).

Total raised

$385M

Funding rounds

2

Latest round

Series D

Latest activity

Dec 2021