Feel is a London-based digital health company offering a subscription wellness brand focused on clean-label nutrition products such as vitamin supplements and functional foods. Its formulas are described as innovative and backed by research and science. The company is led by founder and CEO Boris Hodakel. In October 2022 Feel raised funding to support its growth. The business intends to use the proceeds to strengthen its position in existing markets and to expand its products and brand into new international territories. The article identifies no operating metrics beyond the fundraising. Feel develops high‑quality, science-backed vitamin and nutritional supplements sold primarily through a direct-to-consumer subscription model. The company emphasizes potent ingredients with no additives and has seen significant growth in the 12 months prior to the announcement. Feel intends to expand its product range into additional nutrition verticals and to grow its London-based team. Founder and CEO Boris Hodakel leads the business, which has also announced an equity partnership with singer and TV personality Cheryl to work on future products. Financially, Feel reported unaudited gross assets of £0.4m and a net loss of £0.8m for the year ended 31 March 2020. ITV will support Feel with a tailored media campaign across its channels as part of the strategic partnership. Feel is a U.K. direct-to-consumer startup that sells "pure" nutritional supplements in post-box-friendly subscription packages. Its formulas are researched and formulated in-house and the company emphasizes clean, higher-grade ingredients it says are more absorbable and free of fillers. Founder and CEO Boris Hodakel launched Feel after noticing many fillers in retail supplements and regularly updates formulas; its flagship multivitamin is already in its third version. Feel claims 60x growth in its first year and reports about 21,000 active subscriptions. The company says it keeps consumer prices lower by leveraging a direct-to-consumer model despite higher production costs. Investors have highlighted the company's growth and product-line expansion as drivers for its market opportunity.

Total raised

$22M

Funding rounds

3

Latest round

Series A

Latest activity

Oct 2022