Final Boss Sour produces gaming-inspired sour snacks made from real dried fruits candied with a proprietary sour coating and without artificial colors or artificial fruit flavors. The Los Angeles-based brand launched in October 2023 and has pursued a social-first growth strategy driven by frequent product launches and creator collaborations. It has generated more than 2 billion organic video views across TikTok, YouTube and Instagram, built the largest YouTube subscriber base of any sour candy brand, and become the largest sour candy brand on TikTok Shop. The company has executed collaborations with cultural and sports figures including Trevor Zegras and Jazz Chisholm Jr., and brands such as PAC-MAN and G FUEL. Final Boss Sour is expanding into major retailers including Walmart, Kroger, H-E-B, Wegmans, Hy-Vee, with planned launches at Target and 7-Eleven, and has raised a total of $12 million to date to support product innovation, creator partnerships and national retail expansion.

Total raised

$11M

Funding rounds

3

Latest round

Equity

Latest activity

Jul 2026