FINERY operates a consumer-facing Wardrobe Operating System that automatically populates an online wardrobe by linking to purchases across 10,000+ brands and retailers. The platform organizes users' items, curates styled looks, surfaces a universal wishlist, and generates personalized shopping recommendations based on what each user already owns. It also detects recent purchases to alert users about return windows and potential price adjustments, and notifies users when desired items go on sale. FINERY is free to consumers and positions itself as a data-driven consumer advocate to help women shop and style more strategically and potentially monetize closets. Since launch the platform has garnered more than 100,000 users. The company plans to use the new funding to expand its team of developers and data scientists and further build its proprietary backend and predictive analytics for styling and shopping.

Total raised

$5M

Funding rounds

1

Latest round

Seed

Latest activity

Jan 2018