Fitternity operates a marketplace model that enables users to purchase sessions or memberships for gyms, yoga, Zumba and personal trainers. The company runs OnePass, which gives customers unlimited access to fitness centres. Fitternity says it leverages technology and data insights from over 10 million customers and more than 12,000 fitness centres across India. Founded in 2013 by Neha Motwani and Jayam Vora, the firm targets India’s growing fitness and wellness market. Management says the recent funding will be used to grow tenfold to $100 million in annual revenue within 24–36 months. Earlier investors include Saha Fund and Exfinity. Fitternity operates a tech-enabled platform combining a marketplace and subscription model to let users discover and book fitness services in real time. The platform includes a 'Fitternity assured' network of over 4,000 service providers and the company reports data on over 10 million users and partnerships with more than 10,000 fitness centres. Fitternity says it has pioneered Pay-Per-Session, membership portability and dynamic pricing and has partnered with insurance companies to offer fitness-linked insurance premiums and corporate portable sessions. The startup plans to use new funds to scale its supply base in the top 20 cities, add ancillary offerings across sports and preventive healthcare, and manage inventory at scale. Fitternity was founded in 2014 by Neha Motwani and Jayam Vora and is based in Mumbai. Management states unit economics are robust and expects to grow revenue 6X over the next 12 months. Founded in early 2014 by Neha Motwani and Jayam Vora, Fitternity operates a tech-enabled marketplace for fitness services and a subscription layer it plans to expand. The platform offers more than 8,000 listings across Mumbai, Bengaluru, Delhi and Pune and claims a 'Fitternity assured' network of over 4,000 service providers. It serves more than 65,000 users, primarily aged 18–25 and 26–45 in metro and Tier I/II cities, and reports an engagement/repeat rate of about 25 percent. Fitternity says it is clocking annual sales of over $5 million and has grown twelvefold in the last two years. The company combines marketplace and subscription models to address a roughly $4 billion fitness services market in India. Management cites challenges balancing demand and supply, recruiting teams across locations, and running experiments on new business lines while tracking growth. Fitternity is a Mumbai-based online fitness discovery platform that connects users to fitness centres and service providers. Founded in 2013, it has listed over 7,500 centres and collaborated with 1,500 service providers in Mumbai and Pune since inception. The platform offers users free unlimited trials before they commit to a service. Fitternity raised Rs 6.3 crore ($1 million) in its first round of institutional investment from Exfinity Venture Partners. The company plans to use the capital to expand to new cities, improve operations, and make technology advancements. Founder Neha Motwani previously worked as a consultant at Aon Hewitt and researched organised fitness methods across six Indian cities before starting the business.

Total raised

$8M

Funding rounds

4

Latest round

Series A

Latest activity

Aug 2019