Flexia, founded in 2020 and based in Sacramento, CA, develops a smart and connected Pilates reformer designed for at-home use. The Flexia Reformer is equipped with multiple sensors and uses AI to provide real-time feedback and personalized workout recommendations. The product is complemented by a dedicated online studio that lets users stream content from a variety of renowned Pilates instructors. The reformer retails for $3,495 and is available for purchase on FlexiaPilates.com, with estimated shipping of 4–6 weeks; financing is available through Klarna. The company intends to use the funds to expand operations, accelerate growth, and broaden its business reach. The founders are CEO Kaleen Canevari, CTO David Ducrest, and CCO CJ Kelly.

Total raised

$4M

Funding rounds

1

Latest round

Seed

Latest activity

Apr 2022