The Venture Codex

Participated · Series A · Apr 2026

Founded in 2024 by the creators of FanDuel and based in Edinburgh, BetHog operates a crypto casino and sportsbook available in 14 languages and accepting deposits in 10 cryptocurrencies. Its product mix includes classic casino games, exclusive titles, and AI-powered live dealers; the company launched its first AI blackjack dealer, Sunny, in October 2025 and reports it as one of the most played games. BetHog has introduced Sentient Studios, a B2B platform to let other operators deploy AI dealers across live casino offerings. The company plans to expand its AI dealer capabilities later in the year to include Baccarat and Roulette. BetHog is regulated, backed by investors from sports, crypto and gaming, and has raised a total of €13 million to date following the Series A.

Participated · Equity · Sep 2023

BookSeats provides a travel planning platform focused on how fans plan and book event travel. The company creates a dynamic marketplace that brings together airlines, accommodation, and event ticket industries to offer fans freedom of choice and discounted rates across the full travel experience. Led by Founder and CEO Joseph DeMarinis, BookSeats offers BookSeats Experience, a custom fan travel technology for sports teams, leagues and music properties. The company intends to use the funds to enhance its technology, expand product offerings, grow its team, and continue development of BookSeats Experience. BookSeats is based in Toronto, Canada and raised CAD$1.4M in funding according to the article.

Participated · Seed · Mar 2023

Loupe offers art streaming services that display contemporary artworks—including fine art, photography, street art, digital, NFT and motion art—across customizable channels and algorithmic playlists. The platform uses patented software to ingest digital assets and user preferences to create ambient entertainment experiences, and currently represents more than 700 artists and 50+ channels. Loupe maintains over a dozen streaming relationships with platforms such as Amazon Fire, Apple TV, Comcast Xfinity, Google TV, LG Channels, Samsung TV Plus, Sling TV, Xumo, ViX, FreeCast and Vizio WatchFree+. The company recently launched Loupe for Business, a solution for out-of-home markets (hospitality, healthcare) to schedule and tailor branded art experiences by location and time. Led by Founder and CEO Dot Bustelo, Loupe plans to use new funding to drive lead generation around branded content, build consumer awareness, and expand streaming partnerships with major media and hospitality companies in 2023. The company raised $3M in a Seed+ round to support these strategic priorities.

Participated · Seed · Jun 2022

Nextiles combines flexible electronics and patented fabric-based sewing technology to create wearable sensors and a data analytics platform that quantifies raw forces, range of motion, micromovements and other performance metrics. The company is currently in market with baseball and tennis and participates in the NBA’s inaugural NBA Launchpad initiative. Nextiles plans to launch its Nextiles Sleeve platform in the tennis market and in collegiate baseball later this summer, and to introduce a suite of ground force products in early fall for select customers. The company is led by CEO Dr. George Sun and focuses on applying materials science to athlete biometrics. Financially, Nextiles raised a $5M Seed round in this financing and now has total funding of over $6M. Its funding base also includes two Small Business Innovation Research grants awarded in late 2021 by the National Science Foundation and the Air Force for biometric research.

Participated · Seed · Apr 2022

Flexia, founded in 2020 and based in Sacramento, CA, develops a smart and connected Pilates reformer designed for at-home use. The Flexia Reformer is equipped with multiple sensors and uses AI to provide real-time feedback and personalized workout recommendations. The product is complemented by a dedicated online studio that lets users stream content from a variety of renowned Pilates instructors. The reformer retails for $3,495 and is available for purchase on FlexiaPilates.com, with estimated shipping of 4–6 weeks; financing is available through Klarna. The company intends to use the funds to expand operations, accelerate growth, and broaden its business reach. The founders are CEO Kaleen Canevari, CTO David Ducrest, and CCO CJ Kelly.