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The Venture Codex

ADvantage

Hebron Road 28, Jerusalem, 9354214, Israel

Overview

ADvantage Sports Tech Fund invests in early-stage technology companies aimed at shaping the future of sports. ADvantage is backed by leAD Sports, an initiative spearheaded by the grandchildren of Adi Dassler to further sports innovation, and global hybrid venture capital platform, OurCrowd. ADvantage is leveraging a strong global network to source leading opportunities in the spaces of fan engagement and experience, connected athletes and communities, and derivative sports (eSports, fantasy, and new sports).

Total investments
10
Lead investments
6
Investments · 12mo
1
Active investors
3

Sector focus

  • Financial Services
  • Sports
  • Venture Capital
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Investment portfolio

  • Recapp

    Participated · Equity · Feb 2026

    Recapp operates an AI-driven sports media app that curates short, “Stories”-style video recaps, real-time statistics, scores, and social media updates based on each user’s favorite teams and leagues. Launched in September 2024, the app already counts tens of thousands of U.S. users and covers basketball, American football, baseball, hockey, soccer, college sports, and other leading leagues. The product is currently free and ad-supported, with plans to introduce expanded advertising, a subscription tier, and ticketing integrations. Future roadmap items include personalization around favorite players and fantasy teams as well as the addition of more leagues. Founded in 2024 by former IntSights CEO Guy Nizan, Ron Maayan, and ex-NFL digital executive Blake Stuchin, the company employs about 20 people across the United States and Israel and is scaling its Tel Aviv R&D center. Funding from the latest round is expected to support product development and team expansion through 2026.

  • Ladder

    Led · Series B · Nov 2024

    Ladder is a subscription strength‑training app headquartered in Austin, Texas that provides personalized, progressive workout plans, weekly new workouts from elite coaches, progress tracking, and interactive community features. The product emphasizes retention through accountability tools like streaks, leaderboards, collectible badges, and a Ladder Journal. Ladder plans to develop an Android app, expand into enterprise corporate wellness, and introduce non‑subscription offerings such as branded apparel. The company operates on a subscription model (iOS at $29.99/month with a 7‑day free trial) and maintains a 4.9 App Store rating across more than 50,000 reviews. Ladder reports members have completed over 15 million workouts and logged 90 million Ladder Journal entries. It is on track for 200% growth and expects to reach 150,000 paid members by the end of 2024. The app has been named 2024’s Best Strength‑Training App by Women’s Health and CNET and was featured in CNN and Fortune lists. Ladder is a strength-training app built around progressive, structured programming led by world-class coaches, each focusing on specific modalities (pilates, HIIT, bodybuilding, kettlebell, etc.). The app delivers daily plans, gamification (badges, streaks), and a Ladder Journal to track progress; members have logged nearly 20 million Journal entries since the feature launched. Ladder serves both home and gym users with team-specific equipment suggestions and will introduce a new team combining yoga and strength training in January. The company charges $29.99/month on iOS with a 7-day free trial and maintains a 4.9 App Store rating across more than 17,000 reviews. 2023 has been a breakout year: Ladder is tracking to 500% membership growth, exceeding 50,000 paying members and 4 million completed workouts. Ladder has scaled membership without significant headcount expansion by building proprietary software tools and AI-powered capabilities and plans to expand its core user personas to include people new to fitness. Ladder is a mobile-first strength training app that delivers daily, coach-designed programs with video demonstrations, in-your-ear coaching, and precise timing to remove workout planning guesswork. The product is built for motivated users who want a single progressive program rather than a buffet of ad-hoc workouts. Ladder emphasizes community and social experiences, which the company says drive accountability and member retention. The app is headquartered in Austin, Texas, and offers subscriptions starting as low as $39 per month. Ladder reports that 94% of members have made Ladder their primary or only training program, with members completing an average of over four Ladder workouts per week. The company plans to use new funding to launch additional programs (including the Boundless program coached by Ben Greenfield), accelerate R&D, hiring, and marketing.

  • Greenfly

    Led · Equity · Apr 2024

    Greenfly provides a platform that streamlines short-form content workflows for sports, media, and brand organizations, enabling production, compilation, management, and sharing of short-form content across networks. The Greenfly Platform bridges leagues, teams, players, broadcasters, and sponsors to facilitate collaborative content creation and distribution. The company has expanded its global footprint, welcoming over 40 new partnerships worldwide in the past year and acquiring Miro AI to bolster contextual sports content analysis. Leadership emphasizes short-form video consumption on platforms like YouTube Shorts, TikTok, and Instagram Reels as a primary engagement and monetization channel. Greenfly completed a $14 million equity funding round that exceeded its initial target. Management intends to use the capital to accelerate strategic partnerships and support continued growth after its fastest year in nearly a decade. Greenfly builds a content collaboration platform and digital media flow management system to source, create, curate and automate distribution of photos and short-form videos for social media. The product centers on event-based workflows that route, surface and curate media so athletes, teams, leagues and brands can find and share relevant content quickly. The company is investing in improved curation and data collection to surface media most relevant to users and provide insights for community relationship management. Greenfly plans to use new funding for growth and expansion, building additional collaboration tools and content as more players sign on. The platform is used across sports, media and entertainment, political campaigns, social causes and consumer brands and is now working with more than 30 sports leagues and over 500 organizations. The company reported over 100% growth so far in 2021. Greenfly provides a SaaS platform that integrates a mobile app with a private, web-based content production and orchestration system to enable brands to request, create, review, approve and post unified video and other media. The platform lets consumer brands collaborate with networks of endorsers, staff and customers to simultaneously share thematically unified content across individual social accounts and networks like Facebook, Instagram and Twitter, as well as television. Greenfly has been used by leading brands, sports leagues, teams and media companies. Co-founded in 2014 by Shawn Green and Daniel Kirschner, the company focuses on building tools to activate and orchestrate content creator networks. The new financing will be used to continue building out technology, drive user acquisition and marketing initiatives, and bolster the team with new hires. The company is based in Santa Monica, Calif. Greenfly provides sports leagues, teams, and media companies with a system that pairs a mobile app with a private, web-based content production and orchestration platform. The product lets organizations leverage networks of influencers, brand ambassadors, and staff to produce and distribute video and other media content. The company was founded in 2014 by Daniel Kirschner and Chairman Shawn Green and is based in Santa Monica, CA. Greenfly announced a Series A financing of more than $6m. The company intends to use the funds to continue to scale and to address new verticals and markets. No operating metrics beyond the fundraise are reported in the article.

  • RealFevr

    Led · Equity · Oct 2022

    RealFevr is a Lisbon-based platform combining fantasy football leagues, a trading-moments app and a video NFTs marketplace. Its core product centers on NFT collection pack drops tied to well-known players; the company says all drops have sold out in under 24 hours and more than 145,000 packs have been sold. The €10 million round announced will be used to drive international expansion and to acquire new IP rights. Bruno Fernandes serves as a global ambassador and is a shareholder. Since January 1, 2018 RealFevr has raised €15.4 million in total. CEO Fred Antunes said securing €10 million reinforces the team’s vision and commitment to staying bold in a transformative market. RealFevr is a Lisbon-based startup operating a fantasy sports platform and holding official partnerships with Liga Portugal and the Portuguese Football Federation. Founded in 2015, the company aims to revolutionize the fantasy leagues market and is preparing a global marketplace for officially licensed sports video collectibles (NFTs). The startup plans to use the newly raised capital for product development, recruitment, acquiring new digital rights, and international expansion, including opening a London headquarters in Q4 2021. RealFevr says it intends to enter the NFT industry for the long term and views blockchain as a way to transform historic sports moments into collectible 'art in motion.' Leadership is led by CEO Fred Antunes, who is also president of the Portuguese Blockchain and Cryptocurrencies Association. The company plans to hire more than two dozen employees across engineering, design, analytics, customer support and game operations to scale its platform.

  • Tappp

    Participated · Series B · Apr 2022

    TAPPP is a New York-based technology and marketing company that helps media, consumer products and sports wagering clients drive customer acquisitions, transactions, engagement and retention. Led by CEO Sandy Agarwal, the company delivers products and services on-screen, at events and in-store. Its offerings include an Interactive Gaming, Betting & Transaction Platform that provides proprietary, real-time, content-specific viewing experiences across any end-use device. It also operates a Distribution & Payments Service Platform that enables cash and digital transactions for gaming, betting and consumer products merchants. The company intends to use new funding to accelerate growth and expand operations and its business reach. TAPPP provides pre-paid access to premium live sports streaming, enabling consumers to buy access without a subscription or credit card. Its product is used by major leagues, including Major League Baseball and the NFL. TAPPP distributes access via retail cards available at over 5,000 retailers, including Walmart and GameStop. The service targets unbanked consumers as well as people who opt out of having credit cards. The company aims to broaden access to premium live sports content through a combination of traditional payments and on-demand viewing experiences. Financially, TAPPP recently raised a $5 million Series A to support expansion.

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