Led · Equity · Jun 2026

Founded in 2018 by Adam Goodman, Invisible Narratives partners with digital creators to develop and scale intellectual property into multiplatform franchises across film, television, gaming and licensed consumer products. The company describes itself as a ‘tradigital’ studio blending digitally native creative freedom with traditional studio development and operational discipline. Its most prominent asset is the Skibidi Toilet franchise, which has grown to more than 47 million YouTube subscribers, over 20 billion views and 8.7 billion visits across licensed Roblox experiences, and is being developed into film and TV projects. Invisible Narratives has produced projects including a Telly Award-winning Twitch livestream format, the horror film Crimson led by FaZe Clan creators, and work with HBO Max and STX Studios. The company recently raised $25 million from funds managed by affiliates of BC Partners Credit and Verance Capital to support its acquisition strategy and franchise development, and it has appointed Mark Shedletsky as president to lead operations and M&A.

Participated · Equity · Apr 2024

Greenfly provides a platform that streamlines short-form content workflows for sports, media, and brand organizations, enabling production, compilation, management, and sharing of short-form content across networks. The Greenfly Platform bridges leagues, teams, players, broadcasters, and sponsors to facilitate collaborative content creation and distribution. The company has expanded its global footprint, welcoming over 40 new partnerships worldwide in the past year and acquiring Miro AI to bolster contextual sports content analysis. Leadership emphasizes short-form video consumption on platforms like YouTube Shorts, TikTok, and Instagram Reels as a primary engagement and monetization channel. Greenfly completed a $14 million equity funding round that exceeded its initial target. Management intends to use the capital to accelerate strategic partnerships and support continued growth after its fastest year in nearly a decade. Greenfly builds a content collaboration platform and digital media flow management system to source, create, curate and automate distribution of photos and short-form videos for social media. The product centers on event-based workflows that route, surface and curate media so athletes, teams, leagues and brands can find and share relevant content quickly. The company is investing in improved curation and data collection to surface media most relevant to users and provide insights for community relationship management. Greenfly plans to use new funding for growth and expansion, building additional collaboration tools and content as more players sign on. The platform is used across sports, media and entertainment, political campaigns, social causes and consumer brands and is now working with more than 30 sports leagues and over 500 organizations. The company reported over 100% growth so far in 2021. Greenfly provides a SaaS platform that integrates a mobile app with a private, web-based content production and orchestration system to enable brands to request, create, review, approve and post unified video and other media. The platform lets consumer brands collaborate with networks of endorsers, staff and customers to simultaneously share thematically unified content across individual social accounts and networks like Facebook, Instagram and Twitter, as well as television. Greenfly has been used by leading brands, sports leagues, teams and media companies. Co-founded in 2014 by Shawn Green and Daniel Kirschner, the company focuses on building tools to activate and orchestrate content creator networks. The new financing will be used to continue building out technology, drive user acquisition and marketing initiatives, and bolster the team with new hires. The company is based in Santa Monica, Calif. Greenfly provides sports leagues, teams, and media companies with a system that pairs a mobile app with a private, web-based content production and orchestration platform. The product lets organizations leverage networks of influencers, brand ambassadors, and staff to produce and distribute video and other media content. The company was founded in 2014 by Daniel Kirschner and Chairman Shawn Green and is based in Santa Monica, CA. Greenfly announced a Series A financing of more than $6m. The company intends to use the funds to continue to scale and to address new verticals and markets. No operating metrics beyond the fundraise are reported in the article.

Led · Equity · Oct 2023

Swag Golf makes limited‑run, premium golf accessories, equipment and apparel—notably precision‑milled putters and distinctive headcovers—that frequently sell out minutes after release. The company will use a $10 million growth investment to develop next‑generation headcovers and putters, expand into new product categories, and grow its presence in the Asia‑Pacific market. Proceeds are also intended to accelerate manufacturing capacity to meet demand from a dedicated collector base and support expanded wholesale and licensing distribution. In 2020 Swag acquired Ecktron Performance to vertically integrate headcover production and bolster U.S. manufacturing. The brand emphasizes craftsmanship (303 American stainless steel putters and industry‑leading headcover construction) and highlights adoption by PGA and LPGA professionals. Swag leverages high‑profile ambassadors and partnerships to drive product demand and market visibility.

Led · Series B · Jun 2023

MVP Index offers an omnichannel sponsorship measurement and valuation platform that measures and values sponsored assets across broadcast, streaming, social media, audio, and experiential activations. In 2022 the company developed, launched, and patented a computer vision technology purpose-built to track and measure at the asset level, which it says is unique in the market. MVP has established itself as a trusted currency used by Fortune 500 brands, agencies, leagues, properties, and rights holders. The company has experienced rapid growth and several significant milestones over the past three years. MVP will use new funding to fuel expansion, accelerate product innovation, and strengthen sales and marketing. The company is headquartered in Austin, Texas. MVPindex is a Dallas, Texas-based social media index, measurement, and valuation platform serving sports and entertainment. Led by co‑founder and CEO Shawn Spieth, the platform ranks more than 30,000 athletes, entertainers, teams, leagues, and brands across major social platforms. Clients include top brands, teams, leagues, and agencies in the sports and entertainment industry. The company closed a $7M Series A funding round to support growth. It plans to use the proceeds to accelerate global sales and marketing in sports, expand entertainment coverage, and scale its index and social media valuation engine.

Led · Equity · Mar 2023

Oneplan provides proprietary 3D digital mapping tools and a digital twin product, Venue Twin, that give venue planners virtual access to real-world sites for operational planning and sales use. Its platform delivers automated real-time data intelligence to measure crowd capacity and safety, optimize arrival/exit flows, and determine placement of stages, marquees and facilities. Venue Twin also serves as a sales and marketing tool for advertisers and sponsors and enables third-party licensing as consumer metaverse applications emerge. The technology has powered over 25,000 live events across 107 countries, including deployments at Intuit Dome and with USA Triathlon. The company was founded in 2019 and is led by CEO Paul Foster, with offices in London and Laguna Beach, CA. Oneplan plans to use new funding to continue expansion in the U.S. market. The company has positioned its product for both operational event planning and commercial/licensing opportunities. OnePlan builds a "venue twin" platform that maps and plans live events, combining computer-aided design (CAD) and mapping technology for real-time collaboration. The software lets planners calculate measurements, crowd capacity, arrival and exit flows, and social distancing measures. The company says its platform has been used by over 8,000 events in more than 100 countries. OnePlan will use new capital to continue developing its technology and to grow its sales, operations and marketing teams. It was founded in 2019 and is based in London. The company was also selected as the official provider of digital twin software for the Paris 2024 Olympic and Paralympic Games.