Participated · Equity · Aug 2021

Greenfly provides a platform that streamlines short-form content workflows for sports, media, and brand organizations, enabling production, compilation, management, and sharing of short-form content across networks. The Greenfly Platform bridges leagues, teams, players, broadcasters, and sponsors to facilitate collaborative content creation and distribution. The company has expanded its global footprint, welcoming over 40 new partnerships worldwide in the past year and acquiring Miro AI to bolster contextual sports content analysis. Leadership emphasizes short-form video consumption on platforms like YouTube Shorts, TikTok, and Instagram Reels as a primary engagement and monetization channel. Greenfly completed a $14 million equity funding round that exceeded its initial target. Management intends to use the capital to accelerate strategic partnerships and support continued growth after its fastest year in nearly a decade. Greenfly builds a content collaboration platform and digital media flow management system to source, create, curate and automate distribution of photos and short-form videos for social media. The product centers on event-based workflows that route, surface and curate media so athletes, teams, leagues and brands can find and share relevant content quickly. The company is investing in improved curation and data collection to surface media most relevant to users and provide insights for community relationship management. Greenfly plans to use new funding for growth and expansion, building additional collaboration tools and content as more players sign on. The platform is used across sports, media and entertainment, political campaigns, social causes and consumer brands and is now working with more than 30 sports leagues and over 500 organizations. The company reported over 100% growth so far in 2021. Greenfly provides a SaaS platform that integrates a mobile app with a private, web-based content production and orchestration system to enable brands to request, create, review, approve and post unified video and other media. The platform lets consumer brands collaborate with networks of endorsers, staff and customers to simultaneously share thematically unified content across individual social accounts and networks like Facebook, Instagram and Twitter, as well as television. Greenfly has been used by leading brands, sports leagues, teams and media companies. Co-founded in 2014 by Shawn Green and Daniel Kirschner, the company focuses on building tools to activate and orchestrate content creator networks. The new financing will be used to continue building out technology, drive user acquisition and marketing initiatives, and bolster the team with new hires. The company is based in Santa Monica, Calif. Greenfly provides sports leagues, teams, and media companies with a system that pairs a mobile app with a private, web-based content production and orchestration platform. The product lets organizations leverage networks of influencers, brand ambassadors, and staff to produce and distribute video and other media content. The company was founded in 2014 by Daniel Kirschner and Chairman Shawn Green and is based in Santa Monica, CA. Greenfly announced a Series A financing of more than $6m. The company intends to use the funds to continue to scale and to address new verticals and markets. No operating metrics beyond the fundraise are reported in the article.

Led · Series A · Jun 2021

Company Hero is a Brazilian legaltech offering low-bureaucracy solutions for PMEs and service providers, including a Virtual Office product that lets businesses operate without the costs of a physical office. Its Virtual Office reportedly helps clients save about R$50,000 per year and roughly 210 hours annually; demand for that service grew over 300% between 2019 and 2021. The startup currently serves 5,000 active clients, operates 15 virtual office addresses, and has doubled its team in the past six months. With new capital the company plans to build an enterprise solution to digitalize paralegal workflows for law and accounting firms, automating interactions with juntas comerciais, prefeituras, INPI and other agencies. It also intends to roll out new products to support PMEs in administration, finance and marketing, and has confirmed partnerships to offer financial solutions to subscribers at no extra cost. Company Hero has set targets of R$30 million in annual recurring revenue by 2022, growing subscribers to 15,000 and expanding headcount from about 60 to 150 employees.