Participated · Series C · Nov 2021

Future Farm is a Brazilian food-tech company that produces plant-based meat substitutes such as “Future Mince,” “Future Burger” and “Future Sausage.” The startup says its products aim to replicate a true meat-like texture and are currently sold in 24 countries through 10,000 points of sale. It has reported strong European traction after launching in the U.K. and claims a 960% annual growth rate in Europe. Future Farm plans to expand its product line into plant-based milks and other dairy alternatives, including a butter substitute. The company is pursuing faster retail expansion into the U.S. and Europe to increase distribution and consumer adoption. Financially, the startup has raised a total of $89 million to date and is being valued at $400M+.

Participated · Equity · Aug 2021

Greenfly provides a platform that streamlines short-form content workflows for sports, media, and brand organizations, enabling production, compilation, management, and sharing of short-form content across networks. The Greenfly Platform bridges leagues, teams, players, broadcasters, and sponsors to facilitate collaborative content creation and distribution. The company has expanded its global footprint, welcoming over 40 new partnerships worldwide in the past year and acquiring Miro AI to bolster contextual sports content analysis. Leadership emphasizes short-form video consumption on platforms like YouTube Shorts, TikTok, and Instagram Reels as a primary engagement and monetization channel. Greenfly completed a $14 million equity funding round that exceeded its initial target. Management intends to use the capital to accelerate strategic partnerships and support continued growth after its fastest year in nearly a decade. Greenfly builds a content collaboration platform and digital media flow management system to source, create, curate and automate distribution of photos and short-form videos for social media. The product centers on event-based workflows that route, surface and curate media so athletes, teams, leagues and brands can find and share relevant content quickly. The company is investing in improved curation and data collection to surface media most relevant to users and provide insights for community relationship management. Greenfly plans to use new funding for growth and expansion, building additional collaboration tools and content as more players sign on. The platform is used across sports, media and entertainment, political campaigns, social causes and consumer brands and is now working with more than 30 sports leagues and over 500 organizations. The company reported over 100% growth so far in 2021. Greenfly provides a SaaS platform that integrates a mobile app with a private, web-based content production and orchestration system to enable brands to request, create, review, approve and post unified video and other media. The platform lets consumer brands collaborate with networks of endorsers, staff and customers to simultaneously share thematically unified content across individual social accounts and networks like Facebook, Instagram and Twitter, as well as television. Greenfly has been used by leading brands, sports leagues, teams and media companies. Co-founded in 2014 by Shawn Green and Daniel Kirschner, the company focuses on building tools to activate and orchestrate content creator networks. The new financing will be used to continue building out technology, drive user acquisition and marketing initiatives, and bolster the team with new hires. The company is based in Santa Monica, Calif. Greenfly provides sports leagues, teams, and media companies with a system that pairs a mobile app with a private, web-based content production and orchestration platform. The product lets organizations leverage networks of influencers, brand ambassadors, and staff to produce and distribute video and other media content. The company was founded in 2014 by Daniel Kirschner and Chairman Shawn Green and is based in Santa Monica, CA. Greenfly announced a Series A financing of more than $6m. The company intends to use the funds to continue to scale and to address new verticals and markets. No operating metrics beyond the fundraise are reported in the article.

Participated · Series F · Nov 2020

Strava's core product is a fitness app used by athletes and fitness enthusiasts worldwide. The company is based in San Francisco and is led by CEO Michael Martin. In May 2025 Strava raised an undisclosed financing at a $2.2 billion valuation that included debt. The round was led by Sequoia Capital with participation from existing investors TCV, Jackson Square Ventures and Go4it Capital. Strava said it will use the funds to expand operations and broaden its business reach. In April 2025 the company acquired Runna, a UK-based tech company developing personalized running training plans and coaching. Strava operates a mobile activity and fitness tracking app (iOS and Android) with community and networking features such as virtual competitions and community goal-setting. The app is free to download with in-app purchases for premium subscription features. In 2020 the company reported strong user growth, adding more than 2 million new "athletes" per month and claiming 70 million members across 195 countries. Earlier in the year Strava debuted Strava Metro, an aggregated and anonymized data service offered free to approved city planners and transportation managers. The company attributes part of its 2020 growth to COVID-19–driven increases in outdoor activity and expects to expand its reach further. Recent funding will be used to develop new features and accelerate user growth. Strava offers free mobile apps and a website that help athletes discover and plan workouts, record and share activities, and analyze and compare performance. The platform serves both professional and amateur athletes. In 2014 it expanded to connect athletes in 11 languages across 23 sports. Strava was founded in 2009 by Mark Gainey, who is CEO. The company raised $18.5M in financing and intends to use the funds to expand its service globally. Its core product remains the activity-tracking and social network for athletes across multiple sports and geographies. Strava builds GPS-based web and mobile applications that let athletes (including Garmin users) track milestones and compete against themselves and others. The company was founded by Michael Horvath and Mark Gainey and is based in San Francisco. It is available on iPhone and Android and has focused on cycling to date. Strava raised new funding to broaden its product beyond cycling into running and triathlon in the near term. The company plans to expand further onto mobile platforms and grow its international presence. The articles do not report revenue or user metrics. Strava is a San Francisco-based developer of web and mobile apps for athletes, founded by Michael Horvath and Mark Gainey. Its core product is a GPS-based solution that delivers comparison and competition data so users can track milestones and compete. At the time of the article, Strava's offerings primarily served cyclists and supported a range of Garmin Forerunner and Edge devices (Forerunner 110, 205, 301, 305, 310XT, 405, 405CX; Edge 305, 605, 705, 500). The company also had an iPhone app in beta. Strava said it would use the new funding to expand its team, add products and services for athletes beyond cycling, and broaden its Strava Mobs athlete communities.

Participated · Series C · Aug 2019

WSC Sports provides a workflow automation solution that ingests live sports content and automatically generates and distributes short-form, tailored video highlights. Its AI and machine-learning technology analyzes broadcasts in real time to identify game components and produce customized highlights for players, teams, and moments. The platform is used by leading sports media brands to increase fan engagement, strengthen loyalty, and enable marketing and promotional opportunities. Following a $100 million Series D, the company plans aggressive growth across new geographies, sports, and distribution platforms including OTT, NFTs, and sports betting. WSC intends to recruit more than 150 employees across Israel and regional offices in New York, Sydney, and London to support that expansion. The company sells to broadcasters, federations, leagues, teams, sponsors, and brands as its core customer base. WSC Sports provides a platform that generates personalized sports videos for every platform and every sports fan automatically and in real time. The platform utilizes advanced AI to analyze live sports broadcasts, identify each event in a game, create customized short-form video content, and publish to any digital destination. This enables partners to instantly generate and distribute professionally edited personalized clips at scale to engage audiences and maximize video monetization opportunities. The company is currently used by leading media rights owners such as WarnerMedia, the NBA, MLS, US Open, PGA Tour, Bundesliga and others. WSC intends to use the new capital to expand growth across new sports, products and geographic regions. The business has doubled its customer base and revenue year over year for the last three years, grown to more than 100 employees worldwide, and expanded its global footprint with offices in New York and Sydney. WSC Sports Technologies' platform scans live sports broadcasts, identifies each game "event," and automatically generates short-form video highlights that can be distributed through apps and social media. The system produces shareable clips in real time for broadcasters and rights-holders to boost fan engagement. The company counts major clients including the NBA, which signed a multi-year deal in December. Founded in 2008, WSC has positioned itself in the automated sports-video segment alongside competitors such as Grabyo and against prior market moves like Twitter’s acquisition of SnappyTV. Following the latest financing, the company said it will use proceeds to significantly accelerate growth and international expansion. CEO Daniel Shichman noted the financing will help further accelerate growth and strengthen WSC's market position.

Participated · Series A · Sep 2018

TAPPP is a New York-based technology and marketing company that helps media, consumer products and sports wagering clients drive customer acquisitions, transactions, engagement and retention. Led by CEO Sandy Agarwal, the company delivers products and services on-screen, at events and in-store. Its offerings include an Interactive Gaming, Betting & Transaction Platform that provides proprietary, real-time, content-specific viewing experiences across any end-use device. It also operates a Distribution & Payments Service Platform that enables cash and digital transactions for gaming, betting and consumer products merchants. The company intends to use new funding to accelerate growth and expand operations and its business reach. TAPPP provides pre-paid access to premium live sports streaming, enabling consumers to buy access without a subscription or credit card. Its product is used by major leagues, including Major League Baseball and the NFL. TAPPP distributes access via retail cards available at over 5,000 retailers, including Walmart and GameStop. The service targets unbanked consumers as well as people who opt out of having credit cards. The company aims to broaden access to premium live sports content through a combination of traditional payments and on-demand viewing experiences. Financially, TAPPP recently raised a $5 million Series A to support expansion.