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Blue Equity

101 South Fifth Street, Suite 1950, Louisville, KY, 40202, United States

Overview

At Blue Equity, LLC, their focus is on helping businesses achieve their true potential. They are an independent, private equity firm that invests in enterprises with solid developmental prospects. They form strategic partnerships with existing management teams to help them stabilize, strengthen and expand their offerings through the investment of both growth capital and their unmatched business expertise. Their proven, disciplined approach fosters the success of new ventures, while improving profits and the outlook for the future.

Total investments
3
Lead investments
0
Investments · 12mo
0
Active investors
2

Sector focus

  • Finance
Visit website

Investment portfolio

  • Unicorn Auctions

    Participated · Seed · Apr 2024

    Unicorn is a fully integrated, tech-enabled platform that lets collectors discover, buy, sell, vault, and digitally track spirits and wine via web and app. The company was founded by early Uber alumni Phil Mikhaylov (CEO) and Kenny Tsai (COO) together with Chicago hospitality veterans Cody Modeer (Chief Business Officer) and AJ Heindel (Chief Product Officer). Unicorn operates a custodial Unicorn Vault offering state-of-the-art storage, global logistics, and security while enabling digital collection management. Since inception the platform has facilitated 3.2+ million total bids, is nearing $100M in lifetime platform sales, and has vaulted hundreds of thousands of bottles. Unicorn plans to expand internationally, add new categories and business lines, grow its Chicago-based team, broaden marketing, and further develop the platform. In 2024 it will offer industry analytics, market insights, valuations, and invest in blockchain and RFID technology to provide proof of ownership and enable digital transactions globally.

  • Keemotion

    Participated · Series A · Aug 2017

    Keemotion provides an automated production solution that connects the arena for coaches, leagues and fans and enables professional-quality live streams. Led by CEO Milton Lee, the company’s platform allows organizations to produce professional live streams without manual camera operation. Keemotion currently produces basketball, hockey, volleyball, futsal and handball in 10 countries. The company raised $3.6M in a Series A financing to fund growth. The investment will allow Keemotion to grow its offerings, provide more solutions and expand into other sports. The company is based in Brooklyn, NY.

  • Artspace

    Participated · Series A · Jan 2012

    Artspace.com is an ecommerce platform and online marketplace for high-end art. Founded in 2011, the company has grown its inventory from about $7–8 million at launch to roughly $100 million on the site today. The platform facilitates direct engagement between galleries and collectors and the company reports significant sales occurring from JPEG images alone. Artspace plans to use new funding to expand its technology platform with new products and services and to enter new global markets by increasing marketing and supply partners. The Series B adds $8.5 million to the company's prior $3.7 million in venture and Series A funding, bringing known funding to $12.2 million. Canaan Partners led the round, reflecting investor interest in the art-technology sector. Artspace operates an online marketplace that connects contemporary artists and galleries with potential customers and enables art fairs to create virtual representations of their events. Everything listed on the site is available for purchase directly through the platform, with pieces ranging roughly from $100 to $6,500 on the homepage. The company has appointed Andrew Goldstein to lead its editorial teams to produce educational content and art-related news. Artspace plans to use recent funding to expand its team, boost marketing, and continue building out the product. Cofounded by Catherine Levene and Christopher Vroom, Artspace is part of a wave of New York City startups aiming to bring the art world onto the web. Financially, the company disclosed a prior $1.2 million seed round raised the previous spring. Artspace is a New York-based online marketplace for contemporary art. It offers collectors and art enthusiasts the ability to discover, learn about and collect works by world‑renowned and emerging artists at prices ranging from $200 to $10,000. The site provides discovery tools and extensive material on artists, institutions and galleries. Artspace partners with museums and galleries including the Asia Society, the Brooklyn Museum, the Guggenheim Museum, David Zwirner Gallery and others. Co‑founded by E. Vroom (Executive Vice President) and Catherine Levene (CEO), the company said it will release works over the next twelve weeks by artists such as David Salle, Tony Oursler, Ross Bleckner and Alexis Rockman. The company closed a $1.2M round of financing from investors including Robert Pittman, Pamela P. Kramlich and C. Richard Kramlich, Tim Mott and Alexander Lloyd.

Team

  • Jonathan S. Blue

    Chairman and Managing Director

  • David M. Roth

    Vice Chairman