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The Venture Codex

Higher Ground Labs

405 North Sangamon Street, Suite 202, Chicago, IL, 60642-4266, United States

Overview

Higher Ground Labs is building an ecosystem for progressive political technology. The company provides capital, assistance, programming, and mentorship to talented individuals and early-stage companies that are building the next generation of progressive political technology that can help win campaigns. Founded in 2017, the company is headquartered in Chicago, Illinois, United States.

Total investments
3
Lead investments
0
Investments · 12mo
0
Active investors
6

Sector focus

  • Finance
  • Venture Capital
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Investment portfolio

  • Civic Eagle

    Participated · Series A · May 2022

    Civic Eagle builds Enview, a legislative intelligence and collaboration platform that leverages state and federal legislation to support government relations and advocacy work. Its software keeps users automatically updated on fast-moving legislation and enables collaboration across stakeholder teams. Customers named in the article include Comcast, Google, Common Cause, and The Center for Secure and Modern Election. Since bringing Enview to market in 2019, 100+ organizations and 2,000+ users have tracked and influenced 50,000+ bills. The company emphasizes a design-first, social-impact-driven approach and is led by an all-Black founding team that includes CEO Damola Ogundipe and COO Yemi Adewunmi. The new funding is intended to expand public policy data innovation, accelerate product development, and scale sales and marketing efforts.

  • Greenfly

    Participated · Equity · Aug 2021

    Greenfly provides a platform that streamlines short-form content workflows for sports, media, and brand organizations, enabling production, compilation, management, and sharing of short-form content across networks. The Greenfly Platform bridges leagues, teams, players, broadcasters, and sponsors to facilitate collaborative content creation and distribution. The company has expanded its global footprint, welcoming over 40 new partnerships worldwide in the past year and acquiring Miro AI to bolster contextual sports content analysis. Leadership emphasizes short-form video consumption on platforms like YouTube Shorts, TikTok, and Instagram Reels as a primary engagement and monetization channel. Greenfly completed a $14 million equity funding round that exceeded its initial target. Management intends to use the capital to accelerate strategic partnerships and support continued growth after its fastest year in nearly a decade. Greenfly builds a content collaboration platform and digital media flow management system to source, create, curate and automate distribution of photos and short-form videos for social media. The product centers on event-based workflows that route, surface and curate media so athletes, teams, leagues and brands can find and share relevant content quickly. The company is investing in improved curation and data collection to surface media most relevant to users and provide insights for community relationship management. Greenfly plans to use new funding for growth and expansion, building additional collaboration tools and content as more players sign on. The platform is used across sports, media and entertainment, political campaigns, social causes and consumer brands and is now working with more than 30 sports leagues and over 500 organizations. The company reported over 100% growth so far in 2021. Greenfly provides a SaaS platform that integrates a mobile app with a private, web-based content production and orchestration system to enable brands to request, create, review, approve and post unified video and other media. The platform lets consumer brands collaborate with networks of endorsers, staff and customers to simultaneously share thematically unified content across individual social accounts and networks like Facebook, Instagram and Twitter, as well as television. Greenfly has been used by leading brands, sports leagues, teams and media companies. Co-founded in 2014 by Shawn Green and Daniel Kirschner, the company focuses on building tools to activate and orchestrate content creator networks. The new financing will be used to continue building out technology, drive user acquisition and marketing initiatives, and bolster the team with new hires. The company is based in Santa Monica, Calif. Greenfly provides sports leagues, teams, and media companies with a system that pairs a mobile app with a private, web-based content production and orchestration platform. The product lets organizations leverage networks of influencers, brand ambassadors, and staff to produce and distribute video and other media content. The company was founded in 2014 by Daniel Kirschner and Chairman Shawn Green and is based in Santa Monica, CA. Greenfly announced a Series A financing of more than $6m. The company intends to use the funds to continue to scale and to address new verticals and markets. No operating metrics beyond the fundraise are reported in the article.

  • Hustle

    Participated · Series A · Aug 2017

    Hustle provides a MadLibs-style peer-to-peer texting app that lets staffers or volunteers send personalized text messages one at a time and manage responses, tracking conversions and optimizing scripts. The company cites strong operating metrics: it 20x’d its annual revenue run rate in 15 months, claims 85 million conversations started, and reports a run rate of well over $10 million. Clients pay about $0.30 per contact uploaded, and Hustle cites customers including LiveNation, NYU, and the Sierra Club; over 25 state Democratic parties use the service. The startup plans to expand beyond political and nonprofit work into alumni fundraising for universities, enterprise sales, and event promotion. Hustle has raised $41 million in total funding, employs over 100 people across San Francisco, New York City, and Washington, D.C., and was founded in late 2014. The company’s political client restrictions (declining Republican candidates) have been part of its growth strategy and brand positioning with Democratic and progressive organizations. Hustle provides a CRM-like platform for personalized, one-on-one SMS outreach, letting organizers assign contact lists and reps who text from their own numbers using templated scripts with variables. Its desktop app, mobile apps (iOS/Android) and web UI include an analytics dashboard and partnerships with payment processors and CRM systems to track conversions. The company charges clients a monthly fee per contact starting at $0.30 and reports a 40-person team with a $3M annual recurring revenue run rate. Hustle was formed by Roddy Lindsay and Perry Rosenstein in 2014 and was built from work on the 2016 Bernie Sanders campaign; it has expanded beyond politics into higher education and other relationship-driven enterprises, serving about 30 schools. Customers include Amherst, which used Hustle to raise young alumni participation from 10% to 21%. The company plans to use new capital to build out its platform and API for better conversion tracking and to grow sales, marketing, and engineering teams across San Francisco, New York, and Washington, DC. Hustle is a text-distribution platform that enables organizers to start personalized one-on-one SMS conversations with large numbers of supporters. Organizers write customized scripts, upload contacts or connect CRMs, and assign agents who use Hustle’s iOS, Android or web apps to send texts via local Twilio-powered numbers while tracking responses and RSVPs. The tool has been used by political campaigns including Hillary Clinton and Bernie Sanders and reached 3.95 million voters on election day. Hustle charges $0.30 monthly per contact and reported $3 million in revenue in its first year on the market. With new funding it plans to hire engineers, designers and a sales team to push into retail, hospitality and traditional nonprofits. The company also intends to build semantic analytics to identify high-converting responses and algorithmically improve scripts. Hustle operates with a roughly 12-person team and recognizes risks from carriers, closed messaging platforms, and potential spam perception.

Team