FlowFi operates a marketplace of finance experts — including CFOs, accountants and tax specialists — combined with software that automates accounting tasks and surfaces non-GAAP metrics such as monthly and annual recurring revenue, gross margin trends, and vendor expenditure trends. The company was founded in 2021 by Nate Cavanaugh and J.J. List. FlowFi serves more than 100 customers and reports generating millions in annual recurring revenue. The platform goes beyond traditional bookkeeping to present founders with understandable, real-time financial insights and also enables finance professionals to build independent businesses. Future plans include continued R&D to enable integrations with customers' accounting systems, creation of AI-powered tools to automate repetitive accounting functions like transaction categorization, and expanded sales and marketing efforts.

Total raised

$9M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2024