Fora operates a two-part platform that lets individuals become travel agents by providing infrastructure for client communication and trip planning, and allows travelers to find and communicate with advisors for occasions like honeymoons and family trips. Since launching, agents on Fora’s platform have booked more than $3 billion in travel, and the majority of its agent users are new to travel advising. The company offers an AI assistant called Via to handle administrative tasks such as research and itinerary building, aiming to increase agent productivity. Fora raised a $60 million Series D at a $1 billion valuation and has raised $138.5 million in total funding. It plans to use the new capital to expand Via, hire more staff, and grow into additional travel categories including cruises and flights. Founded in 2021, Fora continues to develop its marketplace and agent support tools.

Total raised

$119M

Funding rounds

4

Latest round

Series D

Latest activity

Jul 2026