G.O.A.T Brand Labs is a Bengaluru-based D2C house of brands. The company has raised $21 million (Rs 175 crore) in a fresh funding round. The round was led by BlackRock, Mayfield, NB Ventures, and others. The funding announcement was made on Monday. The article does not include operating metrics, future plans, or additional financial details beyond the raise. Goat Brand Labs acquires lifestyle D2C brands and provides operational support to scale them globally. The company targets brands that typically record $2 million to $10 million in annual revenue and says it helps portfolio brands grow two to three times within a year while turning them profitable. In its first year of operations it has acquired 15 brands, including Label Life, Voylla, trueBrowns & Abhishti, Frangipani, Neemli and Nutriglow. The business focuses on brands with strong consumer connect and direct sales via their own websites or platforms such as Shopify, Myntra and Ajio. Founders Rishi Vasudev (formerly at Flipkart) and Rameswar Misra (founder of Turms and ex-SVP at Voonik) lead the company from Bengaluru. Goat Brand plans to deploy new capital to acquire additional premium brands and is in advanced discussions with 12 targets. G.O.A.T Brand Labs, founded by Rishi Vasudev and Rameswar Misra, positions itself as a Thrasio-style partner for digitally native brands. The company invests in brands and provides a plug-and-play, tech-enabled platform for end-to-end integration. Its platform is designed to drive growth across marketplaces, brands’ e-commerce sites, offline retail, and global markets, backed by deep digital marketing expertise. G.O.A.T is in advanced discussions to acquire at least 10 brands and expects to announce those deals shortly. In its initial phase it is targeting brands in fashion, beauty, personal care, and Home & Kitchen. The company recently completed a significant Series A funding round to support these acquisition and growth plans.

Total raised

$107M

Funding rounds

4

Latest round

Equity

Latest activity

Jul 2024