Ganaz builds a workforce stack tailored to agricultural workers who often lack documentation and bank accounts, using SMS/WhatsApp for payments and offline-capable tablets for onboarding and basic training. The platform centralizes worker records and employer-facing interfaces while acting as an intermediary for text alerts and communications. Ganaz plans to issue a payroll Mastercard later this year to let workers avoid check-cashing fees and to capture a share of card transaction fees, and it intends to automate remittances through integrated partnerships. The company emphasizes low-tech, accessible UX (SMS, WhatsApp, simple web apps for sensitive flows) and has designated itself a public benefit corporation to prioritize mission-aligned decisions. Operational traction includes 75 employers signed and roughly 175,000 workers on the platform; Ganaz reports that both ARR and user count approximately tripled year over year. Near-term priorities are rapid expansion, aggressive roadmap execution, and solidifying its position in the U.S. and Mexico before broader expansion. Ganaz builds a platform that helps agriculture and manufacturing employers communicate with large numbers of workers via text from a central dashboard. The product includes onboarding tools, worker-retention features and a service that will let workers receive payment through a dedicated debit card. The startup plans to offer a built-in remittance feature so workers can send earnings abroad. Ganaz targets blue-collar industries and seasonal foreign laborers who are relatively new to technology and are underserved by mainstream SaaS. The company graduated from the Seattle Techstars program last year after pivoting from an earlier Glassdoor-like concept. CEO Hannah Freeman previously ran partnerships at Fair Trade USA; Ganaz has seven employees and is hiring engineering talent. The company has raised $3.3 million to date. Ganaz operates a platform that lets farmers post job listings, communicate directly with seasonal workers, and send urgent messages while translating communications into workers’ native languages. The product reduces reliance on intermediaries by enabling direct employer-worker connections and claims reach to hundreds of seasonal farm workers. The company was co-founded by Hannah Freeman and Sri Artham in spring 2017 and is headquartered in Seattle, serving farms up and down the West Coast. Ganaz graduated from the Techstars Seattle accelerator earlier this year and received seed funding as part of that program. With the latest financing, the company plans to at least double its five-person team and recruit diverse, customer-facing hires who are close to the communities they serve. To date Ganaz has raised close to $2.35 million.

Total raised

$10M

Funding rounds

3

Latest round

Series A

Latest activity

Jun 2021