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Gousto

Unit 1.8 & 1.9, The Shepherds Building Central, Charecroft Way, Hammersmith, London, England, W14 0EE, United Kingdom

Overview

Gousto provides customers with all ingredients in the right proportions to cook meals at home, using organic, fresh and seasonal produce and chef-developed recipes. Customers choose recipes online from a weekly-updated selection. The founders, Timo Boldt and James Carter, started the company in 2012 out of a shared passion for cooking. In 2021 Gousto achieved B-Corp certification. Financially, the company has been raising large funding packages in recent periods to navigate economic uncertainty. Most recently it closed a £50M share sale from existing investors that will provide additional cash during a volatile period. Gousto operates a meal-kit delivery service that aims to help consumers eat healthily and affordably. The company emphasizes sustainability, saying it plays a role in reducing food waste and carbon emissions in the food supply chain. Gousto is a profitable B Corp unicorn founded by Timo Boldt in 2012 and is based in London. Management has framed the business as disrupting the traditional grocery channel for evening meals and targeting further growth. CEO Timo Boldt has said the company is embarking on its next stage of growth to become the UK’s most loved way to eat dinner. Financially, Gousto recently completed a large financing transaction following a prior $100 million financing in January 2022 that valued the company at $1.7 billion. Gousto is a London-based meal-kit company providing consumers with a steady stream of over 60 recipe-box kits delivered fresh to their doorsteps. The company is a certified B Corporation and emphasises convenience, health and sustainability. Gousto plans to launch an automated, AI-driven fulfilment centre near Birmingham and has four additional hubs on its roadmap. The new fulfilment capability is expected to increase overall capacity by 40%. Financially, the company completed a $150 million financing that gives it a $1.7 billion valuation and brings cumulative funds raised to $361.5 million since late September 2013. Management says the funds will be used in part to scale fulfilment and capitalise on accelerated grocery-market trends. Gousto is an online meal-kit manufacturer that delivers pre-portioned ingredients and weekly updated recipes to customers' doorsteps. The company uses proprietary algorithms to maximise pick speed, daily volumes and pick accuracy while minimising cost and food waste. Founded in 2012 by James Carter and Timo Boldt and based in London, Gousto scaled rapidly during the COVID-19 pandemic. Revenues increased sixfold between 2016 and 2019, and H1 2020 revenue surpassed the £83M reported for the whole of 2019. Monthly meal deliveries doubled from 2.5m in January to 5m in June 2020, and the company has been profitable since Q4 2019. With new funding, Gousto plans to open three customer fulfilment centres, triple capacity, and create over 1,000 new jobs, with a second fulfilment centre in Lincolnshire scheduled to go live before the end of 2020. Gousto operates a subscription meal-kit service offering more than 50 weekly recipes and automated packing that enables customers to tailor orders. The company currently delivers about 4 million meals to 380,000 UK households each month and aims to cross 400 million meals delivered by 2025. Average price per meal, per person is £2.98. Gousto is investing in its AI recommendation engine and backend logistics technology and plans to build more capacity and expand next-day delivery. It reported rapid growth pre-COVID (forecasting 70% year-on-year) and has temporarily paused new customer sign-ups to prioritize existing demand. The business has 550 employees (100 in tech) and plans to grow headcount to 700 by 2022.

Total raised
$651M
Funding rounds
16
Latest round
Equity
Latest activity
Feb 2023

Industries

  • E-Commerce
  • Food and Beverage
  • Food Delivery
  • Food Processing
  • Subscription Service
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Recent funding

  1. Equity

    Feb 2023

    $60M

  2. Equity

    Feb 2022

    $230M

  3. Debt Financing

    Jan 2022

    $50M

  4. Equity

    Nov 2020

    $32M

  5. Equity

    Apr 2020

    $41M

Team

  • Timo Boldt

    Founder and CEO

    LinkedIn
  • Stratis Valachis

    Product Design Manager

    LinkedIn
  • Charles Whitehead

    VP of Operations

    LinkedIn
  • Sally Matthews

    Chief Product Officer, Chief Finance Officer

    LinkedIn