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The Venture Codex

Perwyn

25 Hanover Square, London, W1S 1JF, United Kingdom

Overview

Perwyn is an investment company. They invest in technology, services, healthcare, food, and ingredient sectors. Their capital base allows them to focus time on helping investment companies.

Total investments
12
Lead investments
10
Investments · 12mo
1
Active investors
3

Sector focus

  • Finance
  • Financial Services
  • Venture Capital
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Investment portfolio

  • Lookiero

    Participated · Equity · Jan 2026

    Lookiero Outfittery Group runs a digital personal shopping service that blends advanced personalisation algorithms with a network of professional shoppers to curate fashion boxes for customers. The company leverages proprietary recommendation models to match individual preferences, then ships tailored outfits to users across its 12-country footprint. In 2025 it completed the technological and logistical integration of the formerly separate Lookiero and Outfittery operations, enabling a unified platform and improved operational efficiency. That integration helped Lookiero achieve positive EBITDA, marking an important profitability milestone. With fresh capital, management plans to deepen AI capabilities for personalisation, demand forecasting, and supply planning while continuing to rely on human stylists for a hybrid service experience. The firm also aims to capture additional merger synergies to further boost margins and customer satisfaction.

  • HungryPanda

    Participated · Debt Financing · Sep 2024

    HungryPanda is an NYC-based overseas Asian food delivery platform connecting users with Asian restaurants and merchants. Founded in 2017 by CEO Eric Liu, the company operates in over 80 cities across 10 countries, serving more than 6.5 million users in partnership with over 100,000 merchants. It works with over 80,000 riders to fulfil orders. In 2024 HungryPanda achieved profitability while maintaining an annual growth rate of over 30%. The platform has raised over $275M to date, including a $130M Series D in 2021 to support expansion and M&A exploration. With the latest capital, the company intends to consolidate its leadership in the Asian food delivery market and explore serving a broader range of minority ethnic communities, particularly in North America. HungryPanda is an Asian food delivery platform that also offers Asian groceries under its PandaFresh brand and discounted ordering via VouchersPanda. The company operates in more than 60 cities across 10 countries, including the UK, US, Australia, Canada, France, Italy, Japan, New Zealand, Singapore and South Korea. Founded in 2017 by CEO Eric Liu, HungryPanda has expanded rapidly since launching new markets and business models in 2021. The company raised $130M in a Series D to support global expansion and strategic acquisitions. The Series D brings HungryPanda’s total funding to $220M over its last three rounds. Management intends to use the proceeds to further enhance the business globally and pursue strategic acquisition opportunities. HungryPanda runs a specialist online ordering and delivery platform focused on Chinese and other Asian customers living overseas. The company was launched in 2017 by founder Eric Liu and is headquartered in London. HungryPanda says its business has grown 30x in three years and is currently profitable in the UK and cities like New York. It employs around 500 people across 6 countries and serves 47 cities. The team says it can launch in new cities in just two weeks and plans to double headcount to roughly 1,000 with the new capital. Kinnevik highlighted opportunities to expand the product, regions and audiences as digital adoption advances. HungryPanda operates a food delivery service tailored to Chinese communities and Chinese-language users in cities worldwide. Founded in the United Kingdom with its first launch in Nottingham, the service is now available in 31 cities across the U.K., Italy, France, Australia, New Zealand and the U.S. The platform focuses on Chinese food and grocery deliveries, serves business owners, accepts Alipay and WeChat Pay, and uses WeChat for marketing. The company says its operations in the United Kingdom and New York City are already profitable. HungryPanda raised $20 million to fund hiring, product development and global expansion, with particular emphasis on growth in the United States. It has set a goal to reach an annual run rate of $200 million by May.

  • Secret Sales

    Led · Series B · May 2023

    Secret Sales operates a stockless online marketplace that lets fashion and beauty brands sell leftover or unused inventory at discounted prices while retaining brand control. The platform integrates real-time inventory and customer-service data to forecast demand and enable brands to list stock quickly, with connections taking under two weeks compared with legacy outlets' up to eight weeks. The startup reports around $3 billion of inventory on its platform and generates revenue by taking a margin from retailers for sales and customer-experience services. It positions itself as a more sustainable alternative by reducing waste and lowering transportation-related carbon footprint since stock often remains in brands' warehouses. Secret Sales works with a range of retailers from athletic brands like Puma to higher-end names such as Ted Baker and Kurt Geiger. With the new funding, the company plans to enhance its technology and pursue expansion into 12 new markets. Secret Sales operates an online fashion marketplace that was relaunched from a members-only flash-sales website into a dedicated marketplace after its acquisition by Lifestyle Retail Group in March 2020. The platform showcases over 700 brands and has grown 4,000% since the relaunch in March last year. The company plans to use new funding to advance technological development, improve data mining capabilities, and deploy proprietary data AI to optimise sell-through and the user experience. It intends to scale its ecommerce platform to compete globally in the discount retail space while expanding its UK operations. Secret Sales is due to go live in six other countries in the next year and aims to increase sales and customer engagement for its brand and retail partners. SecretSales.com runs a flash fashion sales site that sells branded fashion through a members-driven platform. The company reports 3.2 million registered members and a portfolio of 650 brands. It posted 70% net sales growth in 2013. Mobile channels are material: 29% of sales come via smartphones and 26% via tablets. Management says it has “ambitious growth plans,” and investors describe the business as part of a movement of “data-driven” e-commerce companies. The new funding is earmarked for product development and customer acquisition. SecretSales is a private online shopping club offering discounted sales across fashion, accessories, home wares, travel and other lifestyle categories. Launched in the United Kingdom in 2007 and based out of Nothing Hill, London, it claims over 2 million registered members and partnerships with more than 650 individual brands. The company employs around 50 staff. SecretSales plans to use the funding to double down on its expansion in the UK. Management changes accompany the raise: Sergio Dias was appointed Executive Chairman and will join CEO Nish Kukadia and buying director Sach Kukadia on the board. Co‑founders Michael Cody and Silvia Cody are stepping down from active roles but remain shareholders. Launched in 2007, Secretsales is one of the UK’s largest online private shopping clubs, giving members access to discounted offers on some 450 lifestyle, fashion, homeware and leisure brands. The site exploits the overstock market while preserving an air of exclusivity for its sales and partner brands. Secretsales will use new funding to accelerate growth and to leverage the expertise and track record of its new investor, Brands4friends. The company remains based in London and has made several senior appointments as part of the deal, including Sergio Dias as Chairman and Ed Bussey as an Advisory Board Member. Brands4friends’ CEO Christian Heitmeyer and Director International and Corporate Development Olivier Schuepbach will also join the Secretsales board. Secretsales operates in a competitive European private-shopping market alongside players such as Vente Privee, BrandAlley, KupiVIP.ru and BuyVIP.

  • Patchwork

    Led · Series B · Aug 2022

    Patchwork Health provides a healthcare workforce platform offering collaborative staff banks, a flexible rostering solution, an Agency Manager for selecting temporary staff, and Patchwork Insights for staffing analytics. The platform targets NHS and other healthcare organisations to widen temporary staffing pools and enable more sustainable rostering for permanent staff. The company was founded in 2016 by NHS medics Dr Anas Nader and Dr Jing Ouyang and is based in London. It has a team of over 100 employees. Patchwork intends to use new funding to strengthen customer-facing teams, accelerate development of products and features for healthcare clients, expand into international markets, and extend services into new health areas and sectors. The company recently completed a £20m Series B, reflecting its current fundraising progress. Patchwork Health, founded in 2016 by NHS doctors Anas Nader and Jing Ouyang, replaces spreadsheet rostering with a dashboard that predicts when temporary staff will be needed. Shifts are broadcast to an app where temporary staff select shifts that suit them, while credential passporting, HR paperwork and payments are handled within the system. The platform also allows full-time healthcare workers to have personal preferences reflected in their rotas without creating staffing gaps, the company says. It is used by over 70 NHS sites to fill vacant shifts and offer staff flexible working hours. The article frames the product against NHS pressures, noting 90,000 vacancies and that one in five staff are considering quitting due to stress and exhaustion. Company executives and investors say the service aims to tackle root causes of burnout and strengthen staffing foundations in hospitals. Patchwork Health is a healthtech startup that provides a platform and clinician-facing app to enable NHS Trusts to fill vacant shifts and support flexible working for clinicians. Its technology includes tailored portals for NHS Trusts and an app that drives clinicians to book shifts directly with hospitals. The company was founded in 2016 by NHS doctors Anas Nader and Jing Ouyang and operates in London, Manchester and Liverpool. More than 10,000 clinicians across over 30 hospitals use the Patchwork app, with over 1 million shift hours booked since launch. In January 2020 Patchwork raised £3m in funding led by Praetura Ventures, with participation from BMJ and existing angel investors. As part of the fundraise, Praetura's managing director David Foreman will join the Patchwork board as a non-executive director.

  • KatKin

    Led · Series A · Aug 2022

    KatKin produces frozen, fresh, meat-based meals for cats, sold primarily via an online subscription model that tailors portions to each pet. Founded in 2020 by Ed Westcott and siblings Brett and Nikki O’Farrell, the company operates a vertically integrated supply chain with production sites in London and Suffolk and employs more than 150 people. Its menu includes SKUs such as Gobble, Splash, Oink and Quack, all designed to meet feline biological needs with real meat. KatKin has shipped over 100 million fresh meals to date and claims a 2% share of the UK cat food market. Recent distribution has expanded beyond e-commerce through a national retail partnership with pet superstore Jollyes. With a mission to “redefine cat nutrition and health,” the firm plans to add new product lines, deepen scientific research and extend its presence in specialist pet retailers. The latest financing will also fund entry into additional international markets and reinforce quality and safety standards across its operations.

Team

  • Andrew Wynn

    Founder & Managing Director

    LinkedIn
  • Mathieu Antonini

    Partner, Head of France and Southern Europe

    LinkedIn
  • Mark Blower

    Partner

    LinkedIn