Goxip operates a shoppable Instagram-style platform that helps users discover and buy high-end fashion, listing retailers such as Net-a-Porter, Harrods and ASOS and brands including Nike, Alexander McQueen and Topshop. It reports 600,000 monthly users and average orders of $300, and is getting close to breaking even. Goxip says it will use new capital and a partnership with Convoy to offer installment-based financing via a virtual credit card, enabling staggered payments over 6–12 months. The company recently opened an office in Bangkok and plans an imminent launch in Thailand, its second expansion after Malaysia. Goxip has also launched RewardSnap, an influencer-marketing service similar to RewardStyle, with 150 influencers signed up and a combined following of over 14 million; one example is Elly Lam with 140,000 followers. Management sees flexible payments and influencer integrations as ways to better address Southeast Asian consumers who typically spend less. Goxip is a Hong Kong-based social shopping service whose core app functions like a 'shoppable Instagram,' enabling users to post outfit photos, wish lists and earn money when followers click and buy. The company claims about 300,000 users mainly in Hong Kong and Malaysia and has partnerships with Net-a-Porter, Harrods, and ASOS. Most of its 20-plus employees are based in its Hong Kong office. Goxip plans to expand into Thailand and explore opportunities with Southeast Asian retailers while shifting its main focus toward influencer marketing via an upcoming service called RewardSnap. RewardSnap, launching in the coming months, will be invite-only for influencers (Gimenez suggested a 500,000 follower minimum) and will allow influencers to post content anywhere on the internet, not just the Goxip app. The company is partnering with Meitu and expects to leverage Meitu's regional user base and apps to accelerate growth in Southeast Asia. Goxip is a Hong Kong-based startup that describes itself as a "shoppable Instagram" for fashion followers in Asia, using image recognition to match uploaded images with items sold by retail partners. The app originally launched on Android, was redeveloped, and now has an iOS version. Goxip aggregates 400–500 merchants selling over two million items from upwards of 15,000 brands. The company is led by CEO and co-founder Juliette Gimenez with co-founder and CPO YC Lau, and it won the top startup award at the inaugural Rise conference months after being founded. Goxip closed a $1.62 million seed funding round, which the company says will be used to expand from Hong Kong into Malaysia and other parts of Southeast Asia. The product includes social features—Instagram sync, tagging up to five items, searchable celebrity looks, and user-uploaded photo browsing—and the company plans to help bloggers monetize via commissions and in-app stores. Goxip faces stiff competition from major players like Facebook and e‑commerce investments such as Alibaba's backing of Lazada, but maintains an Asia-first growth strategy.

Total raised

$8M

Funding rounds

3

Latest round

Equity

Latest activity

Oct 2018