Founded in 2020 by Australian entrepreneur Ned Dwyer, Great Question offers software that streamlines every step of customer research—from recruiting participants to running interviews and analysing results. Its platform is already used by Fortune 100 enterprises such as ServiceNow and Intuit, along with high-growth firms like Canva, Brex and Gusto. The company is layering in artificial-intelligence capabilities that can recruit participants in about 20 minutes, conduct up to 1,000 concurrent AI-moderated sessions, and cut end-to-end research cycles from eight weeks to just hours. New funding will support go-to-market expansion and continued AI development. Great Question is also hiring product and engineering talent in Melbourne and Brisbane, deepening its Australian footprint while operating from its San Francisco headquarters. To date, the $20 million Series A is its largest financing round, underscoring growing investor confidence in its customer-research-as-a-service model.

Total raised

$16M

Funding rounds

2

Latest round

Series A

Latest activity

Nov 2025