Haloo provides a trademark search solution powered by an in-house machine-learning model that enables users to perform efficient batch searches. The platform targets intellectual property teams, including lawyers and paralegals, and is also offered as a white-labeled API for domain registrars and other small-business service providers. The company recently shifted from its original Heirlume positioning to an enterprise SaaS model. Haloo was founded by Julie MacDonell and Sarah Ruest. With the new funding, the company plans to scale by expanding sales, marketing, and recruitment efforts. Headquartered in Toronto, Haloo focuses on serving small businesses and enterprise IP teams with automated trademark search workflows.

Total raised

$3M

Funding rounds

1

Latest round

Series A

Latest activity

Jul 2024