HARMAY operates a hybrid online-offline beauty retail platform renowned for its uniquely designed, street-facing concept stores and data-driven merchandising strategy. Since opening its first physical location in 2017, the company has expanded to nine stores across China and maintains an award-winning in-house architectural design team. Its assortment now exceeds 9,000 SKUs sourced from over 400 international beauty and lifestyle brands, with more than 100 new labels added in 2021 alone. HARMAY leverages big data and a team of buyers to continuously identify emerging niche products and refresh its offering. The company plans to extend its brick-and-mortar footprint to Wuhan, Guangzhou, and Shenzhen while launching a dedicated mobile app to complement its existing WeChat mini-program. Beyond retailing third-party brands, the firm is expanding its own portfolio, having recently acquired Kevyn Aucoin Beauty and deepened collaborations with L’Oréal Group brands. Today the business employs over 400 people and positions itself as an innovator in omnichannel beauty and lifestyle shopping experiences.

Total raised

$200M

Funding rounds

2

Latest round

Series C

Latest activity

Feb 2022