Haus is a San Francisco, California-based provider of decision science and marketing measurement solutions. The company offers GeoLift, a self-service platform that enables brands to run scientifically sound test/control incrementality experiments. Haus applies causal science and experimental rigor to marketing measurement across the $1 trillion global advertising industry. It works with brands including Intuit, Hims & Hers, Pernod Ricard USA, Coursera, Bally Sports, Caraway, and Sonos. Haus raised $20M in additional financing to support product and analytics expansion. With the new funding and partnerships, the company plans to deepen holistic marketing measurement and experimentation tooling, expand causal inference analytics capabilities, broaden its decision science platform across industries, and launch a new product called Causal Attribution. Haus provides a growth command center that combines causal inference with experimentation and AI to show how marketing activities impact top and bottom lines. The platform lets brands configure on‑demand experiments using only their first‑party data, without cookies or third‑party identifiers. Haus began with marketing analytics infrastructure and is building a broader data platform that extends to other business applications. Its initial products, GeoLift and CustomerLift, have been used by brands including FanDuel, Sonos, Caraway Home, Jasper, Jones Road Beauty, and Ritual. The company intends to use the funding to expand the team and continue building a suite of integrated causal analytical tools to measure and drive profitable growth. Haus is led by founder and CEO Zach Epstein and is based in Mountain View, California.

Total raised

$37M

Funding rounds

2

Latest round

Equity

Latest activity

Jul 2024